---
description: Review of Ratio Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Ratio | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Ratio](/software/552261/Ratio)

# Ratio

Canonical: https://www.softwareadvice.ie/software/552261/Ratio

> Ratio is a conversational marketing analytics platform designed to simplify access to marketing performance data. It allows users to query data using plain language and receive instant, accurate responses. The platform is intended for marketing teams, strategists, product managers, consultants, and analytics professionals who need quick insights without relying on complex dashboards or analyst support. It addresses challenges such as delayed responses to marketing questions and the difficulty of extracting insights from lengthy reports or technical systems.

The platform connects to various marketing data sources, including Meta, Google Ads, and Google Sheets. Users can define custom metrics, naming conventions, and shared definitions to ensure consistent data interpretation across teams. This helps reduce confusion around terminology. The system supports natural language queries, enabling users to ask questions about metrics such as cost per lead or underperforming creative assets. Queries can also be saved as reusable views for future use.

Ratio prioritizes data security with EU-compliant processing, GDPR adherence, and end-to-end encryption for data in transit and at rest. It uses OAuth-only authentication and does not incorporate client data into training models. Each workspace operates in an isolated data environment, making it suitable for agencies managing multiple clients. Users can revoke access and request data deletion easily. The platform also provides audit-ready documentation, including sub-processor lists and data processing agreements.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Ratio

## Commercial Context

- **Starting Price**: €150.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English, German
- **Available Countries**: Austria, Belgium, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Greenland, Guernsey, Hungary, Iceland, Ireland, Isle of Man and 18 more

## Features

- AI Copilot
- Ad hoc Reporting
- Campaign Analytics
- Campaign Tracking
- Cohort Analysis
- Conversion Tracking
- Customisable Reports
- Dashboard
- Data Import/Export
- Data Source Connectors
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Generative AI
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- ROI Tracking
- Reporting & Statistics

## Support Options

- Email/Help Desk

## Category

- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/552261/Ratio)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/552261-Ratio/> |
| en-AU | <https://www.softwareadvice.com.au/software/552261/Ratio> |
| en-GB | <https://www.softwareadvice.co.uk/software/552261/Ratio> |
| en-IE | <https://www.softwareadvice.ie/software/552261/Ratio> |
| en-NZ | <https://www.softwareadvice.co.nz/software/552261/Ratio> |

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