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description: Review of Lofty Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Lofty | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Lofty

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> Lofty is an award-winning, all-in-one marketing, lead generation, and customer relationship management (CRM) platform built specifically for real estate professionals — from solo agents and growing teams to large brokerages. Designed to automate marketing, boost productivity, and streamline sales workflows, Lofty empowers users to capture, nurture, and convert leads into closed transactions more efficiently.&#10; &#10;Powered by advanced AI, Lofty's AI Workforce delivers intelligent automation, predictive insights, and virtual assistant capabilities, ensuring that agents never miss an opportunity. With more than 33 built-in lead generation methods, cross-platform 360° marketing, brand advertising, and hyper-local automation tools like Lofty Bloom, the platform helps real estate businesses scale their client base and maximize ROI.&#10; &#10;A key differentiator is Lofty’s IDX-integrated, SEO-optimized websites, which seamlessly sync with the CRM. This integration ensures that lead data flows directly into your pipeline, enabling personalized follow-ups, automated nurturing, and real-time engagement tracking — all from one central platform. Combined with tools like AI Copilot, social media automation, Dynamic CMA presentations, a power dialer, and complete transaction management, Lofty simplifies every step of the sales cycle.&#10; &#10;Trusted by top agents, teams, and brokerages nationwide, Lofty brings marketing, lead generation, client engagement, and deal management together in a single, mobile-friendly solution built to accelerate growth and close more transactions.
> 
> Verdict: Rated **3.9/5** by 125 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 125 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 3.5/5 | Based on overall reviews |
| Value for Money | 3.9/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lofty
- **Location**: Phoenix, China
- **Founded**: 2016

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Visit Lofty for more pricing information.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, Mexico, United States

## Features

- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Agent Management
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- CRM
- Calendar Management
- Call Logging
- Campaign Management
- Client Management
- Client/Property Matching
- Commenting/Notes
- Communication Management
- Contact Database
- Contact Management

## Integrations (15 total)

- BoldTrail Back Office
- BombBomb
- Calendly
- Docusign
- Follow Up Boss
- Gmail
- Google Calendar
- Google Contacts
- Mailchimp
- PandaDoc
- SkySlope
- Slybroadcast
- Zapier
- Zillow Rental Manager
- dotloop

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Estate Agent Software](https://www.softwareadvice.ie/directory/4169/real-estate-agency/software)

## Related Categories

- [Estate Agent Software](https://www.softwareadvice.ie/directory/4169/real-estate-agency/software)
- [Real Estate CRM Software](https://www.softwareadvice.ie/directory/338/real-estate-crm/software)
- [iPad CRM Software](https://www.softwareadvice.ie/directory/433/ipad/software)
- [CRM Apps](https://www.softwareadvice.ie/directory/1491/mobile-crm/software)
- [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software)

## Alternatives

1. [CINC](https://www.softwareadvice.ie/software/71237/cinc) — 4.1/5 (248 reviews)
2. [BoldTrail](https://www.softwareadvice.ie/software/435596/kvcore) — 4.4/5 (560 reviews)
3. [Salesforce Sales Cloud](https://www.softwareadvice.ie/software/2764/salesforce-sales-cloud) — 4.4/5 (18753 reviews)
4. [TOP PRODUCER](https://www.softwareadvice.ie/software/34818/top-producer) — 4.0/5 (323 reviews)
5. [Sell.Do](https://www.softwareadvice.ie/software/87125/selldo) — 4.7/5 (134 reviews)

## Reviews

### "Powerful Real Estate CRM" — 5.0/5

> **Robert** | *8 January 2026* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: Lofty packs a lot into one platform: website, CRM, smart plans, and some social media management, which is convenient. I like the automation and smart plans for keeping follow-up consistent.
> 
> **Cons**: It’s pricey, especially for a solo agent, and the lack of transparent pricing on their website is frustrating. I also run into bugs from time to time, and support, while helpful, can be slow to respond.
> 
> Overall, Lofty has been a solid, feature-rich CRM that does a lot for my business in one place. It took a long time to set up the way I wanted, and there are still quirks, but I feel it’s been getting better over the years.

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### "A Platform That Truly Supports Growth" — 5.0/5

> **Allie** | *28 January 2026* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: All-in-one simplicity: CRM, IDX site, lead routing, automations — fewer logins, less chaos. Lead follow-up that actually works: Smart plans + texting/email that keep agents from dropping the ball.
> 
> **Cons**: So many features can make it overwhelming at times, but breaking it down to smaller pieces makes it more manageable.
> 
> My experience with Lofty has been extremely positive. It’s intuitive, well-organized, and brings everything I need into one place, which makes staying consistent and responsive much easier. What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming. It’s a platform that actually works with you, not against you.

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### "Great for agents, difficult for lenders" — 3.0/5

> **Rachel** | *28 January 2026* | Real Estate | Recommendation rating: 2.0/10
> 
> **Pros**: I like that I can share the platform with my lending partners and it gives them the ability to follow up with their leads.
> 
> **Cons**: As a lender, I cannot see the majority of the notes that my agent partners add. I am unable to see if they've talked, where the lead came from if they added it within their notes, or any other important info to help them with their leads. I also dislike the billing. As the agents add or remove team members, we should be able to see the count since we are splitting that cost with them. I shouldn't have to reach out to support to get updates on something that should be available to view in the billing screen.
> 
> While I like that my agent partners like it, the features as the lender are not helpful. With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet). I need their logins to be able to fully help them with leads since that's the only way to see the notes and lead activity.

-----

### "Strong Platform, but Support and Advertising Need Improvement" — 4.0/5

> **Tavarus** | *30 January 2026* | Real Estate | Recommendation rating: 7.0/10
> 
> **Pros**: Lofty offers a powerful all-in-one platform that combines CRM, IDX website, marketing tools, and automation under one system. The Smart Plans, pipelines, and lead management tools provide flexibility for agents who want to customize workflows instead of being locked into a rigid process. I also appreciate the control over branding, landing pages, and long-term nurture campaigns.&#10;&#10;The AI tools are a nice addition and show promise, especially for content assistance and automation, even though they still have room to mature. Overall, Lofty works well for agents who want to consolidate their tech stack and build systems for long-term growth.
> 
> **Cons**: There have been several frustrating issues that have impacted my experience. The paid advertising features were not working as advertised, which Lofty acknowledged, but I was never provided with a clear solution or path forward. I was also promised refunds for some of those products and never received them, which was disappointing and eroded trust.&#10;&#10;Customer service responsiveness has declined noticeably. What once took minutes to resolve now often takes days. The SEO features of the agent website are also challenging and do not function the way they are advertised, requiring far more manual effort than expected. Additionally, while the AI tools are promising, they are still early-stage and need significant improvement to deliver consistent, reliable results.
> 
> I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed.&#10;&#10;If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of.

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### "Lofty is solid (this coming from a Real Estate Admin)" — 5.0/5

> **Suzanne** | *28 January 2026* | Real Estate | Recommendation rating: 9.0/10
> 
> **Pros**: I like how easy it is to build your website through Lofty (as a real estate admin); the templates are great and easy to customize. The agents like the lead management as well. Support has been helpful.
> 
> **Cons**: I do wish there were some more freestyle blocks/site elements in the website design portion, but it is still very workable.
> 
> I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high producing agents. It was fairly easy to transition to from BoomTown, and I would recommend it to others. It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay\!

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/60278/chime)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/60278/chime> |
| en | <https://www.softwareadvice.com/crm/chime-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/60278/chime> |
| en-GB | <https://www.softwareadvice.co.uk/software/60278/chime> |
| en-IE | <https://www.softwareadvice.ie/software/60278/chime> |
| en-NZ | <https://www.softwareadvice.co.nz/software/60278/chime> |
| fr | <https://www.softwareadvice.fr/software/60278/chime> |

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