About Loomly

Loomly is a cloud-based marketing solution that helps freelancers, influencers and social media managers manage content on their social media platforms. Key features include marketing analytics, automated publishing, keyword filtering, multi-account management and post scheduling. Supported social media platforms include Facebook, Twitter, Instagram, Pinterest, Google Plus and LinkedIn. Loomly provides users with a master calendar that helps them manage multiple social media calendars, calendar views and post overviews. It also allows users to store, access and share various content types in their libraries such as photos, videos, post templates, notes and links. Additionally, Loomly features automated scheduling and publishing functionality and an analytics engine which helps users measure their posts' performance. Mobile apps for iOS and Android devices are offered. Services are offered on a monthly or annual subscription basis.
Loomly Software - Loomly Calendar
Loomly Software - Loomly New Post
Loomly Software - Loomly List View
Loomly Software - Loomly Advanced Analytics
Loomly Software - Loomly Post Builder
Loomly Software - Loomly Library
Loomly video
Loomly Software - Loomly Calendar - thumbnail
Loomly Software - Loomly New Post - thumbnail
Loomly Software - Loomly List View - thumbnail
Loomly Software - Loomly Advanced Analytics - thumbnail
Loomly Software - Loomly Post Builder - thumbnail

Loomly pricing

Loomly does not have a free version but does offer a free trial. Loomly paid version starts at US$25.00/month.

Starting Price:
US$25.00/month
Free Version:
No
Free trial:
Yes

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Loomly Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
5
5 reviews of 421 View all reviews
Whitney D.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 3/2/2020

Great option for SMM's

My overall experience with Loomly has been amazing. I switched from Buffer and haven't looked back!

Pros

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include:
A schedule of upcoming holidays and important dates
Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this.
The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE.
The support - the support is amazing, I always receive relevant, friendly responses in a timely manner.
The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them.
The Library- I love being able to store ideas for later, saves a lot of time!

These are just a few of the amazing tools Loomly offers.

Cons

Loomly doesn't offer direct posting to Instagram although I know it's in the works.

Response from Loomly

Dear Whitney, Thank you so much for your incredible review, this means the world to us. I am really glad to read that Loomly fits your (and your clients') needs: this is really why we wake up every morning. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

Replied 4/2/2020
Sarah O.
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
3
Ease of Use
5
Customer Support
5

5
Reviewed on 13/10/2020

The best social media calendar for organization out there!

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Response from Loomly

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

Replied 14/10/2020
Mauro G.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 10/5/2021

Excellent for multi-account w/ client's approval

Easy, reliable and complete for major account management.

Pros

Loomly really streamlines the creation and publishing process for social media. It allows for customer review and approval and keeps track of who is doing - or needs to do, what. It has all major indispensable features and social networks and you can bulk edit and fine-tune each content.

Cons

Calendar view by month is a little cumbersome because it doesn't give bird's eye view when you are at the end of the month. 4-week view like Google calendar would be better.

Katie M.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
2
Ease of Use
4
Customer Support
4

3
Reviewed on 16/11/2019

You pay what you get for

Their customer service is great. The view of the posts is great. But not having Instagram is a huge missed opportunity. I know they are working on it- but taking away a functionality that was once there is really frustrating.

Pros

It is super nice to see the calendar view and the ease of use is pretty great. I also love the recommendations they provide based on if your post is posting at the right time, right length, or even just some ideas on what to post as far as holidays that day etc.

Cons

You can no longer post directly to instagram! As an agency we made this platform as a recommendation to clients and now it really stinks that it no longer does what we said it could do because they took away the instagram publishing. This is huge.

Response from Loomly

Dear Katie, Thank you very much for your review, this is immensely helpful. It means a lot to read that you have been enjoying Loomly and that our support team was able to assist you when needed. As far as Instagram publishing is concerned, as our support team probably mentioned, this feature relied on an integration with Buffer, which was unilaterally discontinued by Buffer, with a very short notice of just two weeks, without Loomly having a say in it (you can read the details here: https://blog.loomly.com/buffer-integration-sunset/). That being said, our team is working on a different solution to bring back publishing to Instagram through third-party integration shortly, and we are doing everything in our power to bring Instagram direct publishing to you ASAP. Again, I definitely understand that this was a disappointing development and we are doing everything in power to deliver a suitable solution to your shortly. Sincerely, Thibaud, CEO of Loomly

Replied 18/11/2019
Lori jo V.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/4/2021

Best and most cost-efficient social media tool I've encountered so far.

Loomly makes it really easy to schedule content, then customize it for each channel. The analytics reporting is stellar, too. When onboarding new users, it's easy since it's so user-friendly. Overall, a really good tool.

Pros

I love the depth and ease of reporting analytics. The ability to simply pull up a screen, apply a filter and see so much detailed data that's easy to digest isn't something I've seen with the other platforms I've used, which includes the usual popular tools.

Cons

I'm wishing that the connection between Instagram Stories and Pinterest was as robust as it is for the other channels.

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