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description: Review of Synup Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Synup | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Synup

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> Synup is a local marketing platform for agencies, resellers, and multi-location businesses. You run it by talking to it. Sydekick, Synup's AI agent, executes local marketing work through conversation: no dashboards to click through, no data to collect by hand, no reports to stitch together.&#10;&#10;Meet Sydekick&#10;&#10;Tell Sydekick to update business hours across 400 locations, respond to this week's reviews in each client's brand voice, or pull a performance report across the full portfolio, and it does the work. Sydekick goes well beyond routine execution. It audits your local presence and flags what needs fixing. It browses websites to fetch the information it needs. It builds custom landing pages. It designs reports to answer the exact question you asked, in the format you want, rather than forcing you into a fixed reporting template.&#10;&#10;Skills and Playbooks&#10;&#10;Sydekick works from skills and playbooks. Start with the ready-made library covering common local marketing workflows. Create your own skills for the processes unique to your agency or brand, and reuse and refine them over time so Sydekick gets better at your specific work. When you're stuck, just ask the Synup team.&#10;&#10;Listings Management&#10;&#10;Business information stays in sync across Google, Apple, Bing, Facebook, and every major listing platform. Bulk changes across thousands of locations happen through a single instruction. Synup verifies that data is indexed and visible to searchers, not just submitted.&#10;&#10;Reputation Management&#10;&#10;Sydekick monitors reviews across Google, Facebook, and every major review site, drafts and posts responses that match each brand's voice, and runs review request campaigns over email and SMS to grow review velocity for every location.&#10;Social Media Management&#10;&#10;Publish across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations. Sydekick generates localized content per location so every post feels native to its market.&#10;&#10;Local SEO Analytics&#10;&#10;Local rankings, GBP performance, and review sentiment tracked for every location. Ask Sydekick for the analysis you need in plain language and get answers across the portfolio, or have it build a custom-designed report for a client presentation.&#10;&#10;Local SEO Tools API&#10;&#10;Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their own products. Headless and built to scale across millions of locations.&#10;&#10;Synup MCP Server&#10;&#10;Synup connects to Claude, ChatGPT, and any MCP-compatible AI assistant, so teams can query listings, pull review data, and manage locations through the AI tools they already use.&#10;&#10;White-Label Everything&#10;&#10;Every surface can be fully white-labeled under your brand: custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack.&#10;&#10;Synup keeps every location accurate, responsive, and visible in search. You describe the outcome. Sydekick does the work.
> 
> Verdict: Rated **4.1/5** by 17 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.1/5** | 17 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 4.2/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Synup
- **Founded**: 2014

## Commercial Context

- **Starting Price**: US$39.00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Refer to our pricing page for more details
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: Arabic, English, French, German, Japanese, Portuguese, Spanish
- **Available Countries**: Australia, Canada, France, Germany, India, Ireland, Japan, Netherlands, New Zealand, Norway, South Africa, Spain, United Arab Emirates, United Kingdom, United States

## Features

- A/B Testing
- AI Copilot
- API
- Activity Dashboard
- Alerts/Notifications
- Automated Publishing
- Billing & Invoicing
- Campaign Analytics
- Campaign Management
- Client Management
- Collaboration Tools
- Commenting/Notes
- Content Management
- Customisable Branding
- Dashboard
- Data Synchronisation
- Data Visualisation
- Email Management
- Generative AI
- Keyword Rank Tracking

## Integrations (7 total)

- Apple Business Essentials
- Facebook Business Suite
- Google Maps
- Instagram
- TikTok
- Twitter/X
- YouTube

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Store Locator Software](https://www.softwareadvice.ie/directory/4353/store-locator/software)

## Related Categories

- [Store Locator Software](https://www.softwareadvice.ie/directory/4353/store-locator/software)
- [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [SEO Software](https://www.softwareadvice.ie/directory/3505/seo-platform/software)
- [Advertising Agency Software](https://www.softwareadvice.ie/directory/4498/advertising-agency/software)

## Alternatives

1. [Paige](https://www.softwareadvice.ie/software/534996/Paige) — 5.0/5 (40 reviews)
2. [AccuRanker](https://www.softwareadvice.ie/software/106032/accuranker) — 4.9/5 (330 reviews)
3. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2325 reviews)
4. [Localo](https://www.softwareadvice.ie/software/443078/localo) — 5.0/5 (18 reviews)
5. [BrightLocal](https://www.softwareadvice.ie/software/216349/brightlocal) — 4.8/5 (283 reviews)

## Reviews

### "Synup works for me so I can focus on my business" — 5.0/5

> **Patrick** | *13 November 2023* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: Synup is great for so many things, from ensuring my business is found in all relevant search engines, to staying on top of social media presence and business reviews. It's simple to integrate all of our platforms into one place to keep track of posting and stay on top of trends. Staying caught up with of all of the things Synup does would literally be a full-time job, maybe more. But with this tool, we are able to pour more into our business and worry less. It's easy to use, fits within our budget, and helps our business stay in the public eye.
> 
> **Cons**: The biggest downside is that customer support is not always the fastest or easiest to get ahold of, but they are super helpful when you are able get to them. I'm hopeful this issue will be resolved as they grow and are able to hire a larger tech/customer support team.
> 
> The experience so far has been nothing short of amazing. We have been seeing a small influx of new customers we believe to be a direct result of the SEO arm of Synup at work. Our social media presence has grown as well, and although we aren't big on those platforms, we are growing with their help. As our industry is shifting to a newer generation, we are glad to hopefully have a leg up on the competition by having Synup on our side in the social media landscape. It's also been great to have someone keeping an eye on our business reviews, because it was honestly not something we had even thought to bother with. Getting so much digital assistance from one company is incredible.

-----

### "Synup is worth taking a hard look at. You can try for Free" — 5.0/5

> **Verified Reviewer** | *10 November 2023* | Photography | Recommendation rating: 10.0/10
> 
> **Pros**: Synup Social outperforms other social media management tools, every time. You'll love its intuitive interface, simplified workflow, and AI-assisted content that save you time \&amp; money. Also, like the reputation management tool allows us to monitor, generate \&amp; respond to customer reviews, and measuring customer sentiment on one platform.
> 
> **Cons**: The only thing I see lacking on the platform. Again, we are in the testing phase so this maybe a feature we do not know about yet. Would like to see more customization in the platform to specific requirements.
> 
> Our main focus is Managing Social Media Platforms. Synup allows us to measure and manage our digital presence across multiple channels.&#10;Synup’s unified listings management interface helps us to improve our ranking \&amp; leads.&#10;We are in the testing stages but overall, very pleased with the platform so far.

-----

### "Unprofessional Sales Process and Inappropriate Questions During Demo" — 1.0/5

> **Justin** | *8 April 2026* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Seemed promising at first, but the sales process was unprofessional, intrusive, and raised concerns about how they operate
> 
> **Cons**: On the sales call, they started asking detailed questions about how we bill, what we charge, and how our pricing is structured. I pushed back and asked why that information was necessary just to provide a demo. It didn’t make sense, and it felt inappropriate to share that level of detail at that stage.&#10;&#10;Based on that experience, I ended the call and decided to move forward with a different solution.
> 
> Unprofessional overall. After reading more reviews, the experience makes a lot more sense and aligns with what others have reported.

-----

### "One Stop Shop for Social Media Management" — 5.0/5

> **Michael** | *16 November 2023* | Online Media | Recommendation rating: 10.0/10
> 
> **Pros**: I absolutely love that Synup allows me the ability to manage multiple social media accounts in one central location. I am able to schedule future posts without having to login to each individual account and create the post. I also have really enjoyed the capability to respond to customer messages directly in the platform. This keeps my notifications in a central location and allows me to reply very quick. I believe that this platform has cut back on my man hours spent fumbling through social media accounts significantly. I also have been pleased with the visually friendly reporting options included in the software. I can now generate reports and keep track of user engagements to determine if my post and content is effective.
> 
> **Cons**: I initially had some confusion with how to link my Yelp account into the platform. It was taking me quite some time to figure out the permissions. This resulted as a user-error on my part, but I would not have come to an easy solution without the amazing support from Synup. I reached out with my issues and included screenshots. They promptly replied with step-by-step instructions on how to integrate Yelp into the platform.

-----

### "Simplicity at Its Best" — 5.0/5

> **Opeyemi** | *15 November 2023* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: The website was easy to use and find information. The nice design makes it better. The info was right, and I didn't need support, showing the site works well. Positive reviews made me trust it. Overall, I highly recommend Synup.
> 
> **Cons**: For businesses relying on a diverse tech stack, Synup's challenges in integration are a notable drawback
> 
> Been using Synup for about a year now. It has been easy to use, with a nice design. The site shows Synup's tools well and gives accurate info. I didn't need support, because the website was clear. Referrals \&amp; Positive reviews on the site influenced my view.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/62189/synup)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/synup-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/62189/synup> |
| en-GB | <https://www.softwareadvice.co.uk/software/62189/synup> |
| en-IE | <https://www.softwareadvice.ie/software/62189/synup> |
| en-NZ | <https://www.softwareadvice.co.nz/software/62189/synup> |

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