--- description: Review of SAP Marketing Cloud Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: SAP Marketing Cloud | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Sales Tracking Software](/directory/3590/sales-tracking/software) > [SAP Marketing Cloud](/software/6251/sap-marketing-suite) # SAP Marketing Cloud Canonical: https://www.softwareadvice.ie/software/6251/sap-marketing-suite Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/6251/sap-marketing-suite?page=2) > SAP Marketing Cloud (formerly SAP Marketing Suite) is a cloud-based marketing solution from SAP that helps businesses gain information about their customers and deliver relevant experiences across all channels. Key features include lead scoring, lead nurturing, advanced marketing analytics, online and offline cross-channel integrations, social media monitoring and analytics, embedded social collaboration, loyalty management and marketing resource management. It is also available for on-premise deployment. The solution also features end-to-end enterprise process automation for marketers in demand planning, procurement and financial management. SAP Marketing Cloud is built on the Hana Cloud platform, with in-memory database technology for high performance and access to real-time customer behavior. In addition, it is preconfigured with integration into SAP’s on-premise solutions, including SAP ERP and SAP CRM. This allows businesses to manage their investments in legacy technologies and offers marketers relevant enterprise information context to customers. Support is offered through an online knowledge base. > > Verdict: Rated **4.2/5** by 15 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 15 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: SAP - **Founded**: 1999 ## Commercial Context - **Pricing model**: Per User - **Pricing Details**: Please contact SAP directly for pricing details. It also offers a 30 days free trial. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) - **Supported Languages**: English - **Available Countries**: Canada, Germany, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - CRM - Calendar Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Collaboration Tools - Customer Database - Customer Segmentation - Data Visualisation - Lead Generation - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Marketing Calendar ## Integrations (2 total) - Google Ads - Meta for Business ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Sales Tracking Software](https://www.softwareadvice.ie/directory/3590/sales-tracking/software) ## Related Categories - [Sales Tracking Software](https://www.softwareadvice.ie/directory/3590/sales-tracking/software) - [Account Management Software](https://www.softwareadvice.ie/directory/3606/account-management/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Lead Management Software](https://www.softwareadvice.ie/directory/1682/lead-management/software) - [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.softwareadvice.ie/software/397812/constant-contact) — 4.3/5 (2912 reviews) ## Reviews ### "SAP marketing for customer data segmentation\!" — 5.0/5 > **Shenella** | *25 January 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: Probably the best AI software for personalized marketing and sales. Excellent for customer profiling and performance analytics. Super easy to use (once integrated\!) and allows for perfect targeting of customer base via email and social media campaigns. > > **Cons**: Expensive and steep learning curve. Implementation takes time for to it's complexity. Customization maybe limited for larger companies. > > For a small to medium business this tool is ideal in terms of customer data segmentation. Customer support has always been fast and helpful in solving the complexities of implementing the software. ----- ### "Effective Lead Generation and Marketing Solution." — 5.0/5 > **Fabrizio** | *4 November 2025* | Architecture & Planning | Recommendation rating: 9.0/10 > > **Pros**: This SAP system is very helpful on marketing and the ability to target audience is effective and also on campaign data analytics SAP Marketing Cloud is the best choice. > > **Cons**: Easy tool with friendly interface and the training when getting started is simple and no technical support required. > > SAP Marketing Cloud offers amazing segmentation tool and easy to generate accurate marketing data insights across websites. ----- ### "Pathetic customer support" — 1.0/5 > **Arun** | *11 July 2016* | Computer Software | Recommendation rating: 2.0/10 > > **Pros**: A useful cost effective tool to get started with for marketing automation > > **Cons**: The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem ----- ### "Best price" — 4.0/5 > **sagar** | *14 November 2016* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included. > > **Cons**: When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use. > > Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price. ----- ### "A top-tier marketing automation tool" — 4.0/5 > **Jason** | *24 July 2015* | Recommendation rating: 8.0/10 > > **Pros**: CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails. And, customer support is excellent. No waiting for days to hear back. Love those guys\! > > **Cons**: I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh? ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/6251/sap-marketing-suite?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/6251/sap-marketing-suite) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data