---
description: Review of MarketMuse Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MarketMuse | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/4615/ai-marketing-tools/software) > [MarketMuse](/software/63349/marketmuse)

# MarketMuse

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> MarketMuse is a cloud-based enterprise content planning solution that helps content marketers, content creators, marketing agencies, publishers and e-commerce companies maximize the value of their online content. The solution uses algorithms to automatically scan a company’s online content and then compares it to the content on similar and competing websites. It then makes suggestions for improvement based on those comparisons.&#10;&#10;&#10;MarketMuse identifies topical gaps or inconsistencies in a company’s online material. It suggests what types of changes are needed to improve the quality of the content and make it more thorough and engaging to improve search engine rankings.&#10;&#10;&#10;MarketMuse analyzes multiple web pages to identify important subtopics to improve user’s content. It helps users in reducing the amount of time it takes to research and edit content.
> 
> Verdict: Rated **4.6/5** by 28 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 28 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: MarketMuse
- **Founded**: 2015

## Commercial Context

- **Starting Price**: US$99.00
- **Pricing model**: Per Feature (Free version available) (Free Trial)
- **Pricing Details**: MarketMuse is available for free. Pricing starts at $99/month and grows with you based on your needs.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- AI/Machine Learning
- Ad Optimisation
- Audience Targeting
- Campaign Management
- Categorisation/Grouping
- Content Library
- Content Management
- Content Marketing Software
- Data Visualisation
- Filtering
- For Marketing and Advertising
- Marketing Management
- SEO Management
- Text Editing
- Trend Analysis

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support
- Chat

## Category

- [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software)

## Related Categories

- [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Content Marketing Software](https://www.softwareadvice.ie/directory/1839/content/software)

## Alternatives

1. [Jasper](https://www.softwareadvice.ie/software/419165/jarvis) — 4.8/5 (1854 reviews)
2. [Interacty](https://www.softwareadvice.ie/software/252080/interacty) — 4.7/5 (151 reviews)
3. [Levitate](https://www.softwareadvice.ie/software/348636/levitate) — 4.8/5 (333 reviews)
4. [Writesonic](https://www.softwareadvice.ie/software/436542/writesonic) — 4.8/5 (2102 reviews)
5. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2316 reviews)

## Reviews

### "For Ranking in Top search engine, Must needed tools for Content Optimization" — 5.0/5

> **Khan Md Mohaiuminul Islam** | *15 October 2021* | Civil Engineering | Recommendation rating: 9.0/10
> 
> **Pros**: Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me. &#10;Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank. &#10;As a result my content become more user frendly and audience loved it.
> 
> **Cons**: I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.
> 
> I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.

-----

### "Excellent for opimizing blog content" — 5.0/5

> **Verified Reviewer** | *15 May 2022* | Internet | Recommendation rating: 9.0/10
> 
> **Pros**: I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.
> 
> **Cons**: I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.
> 
> Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.

-----

### "An tool to organize the Content Writing" — 3.0/5

> **Ashok** | *16 October 2021* | Marketing & Advertising | Recommendation rating: 4.0/10
> 
> **Pros**: MarketMuse is good to organize the content writing. The tool has different options to analyze, research and organize the content.
> 
> **Cons**: From the Point of Trust Worthiness, It is absolute zero stars. The \[SENSITIVE CONTENT\] does stand by his words. He often changes the pricing plan, sudden increase in cost adding limitation to what wee paid for and more.
> 
> On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.

-----

### "Not for Me" — 4.0/5

> **Zahra** | *11 August 2021* | Information Technology & Services | Recommendation rating: 3.0/10
> 
> **Pros**: I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems\!
> 
> **Cons**: Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away\! If it were to ever go away, I'd be able to get started on optimising the content. &#10;&#10;I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened.  There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial \!
> 
> Very frustrating\! All the 3 trial periods were as bad as the other.

-----

### "The Best Content Optimization Tool" — 5.0/5

> **Klemen** | *13 August 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I like SERP analysis and content optimisation. Optimisation is based upon many results (not just top 20) and yield superior results.
> 
> **Cons**: Expensive credits. To be honest, I am using other tools for outline building as I find MarketMuse credits too expensive.
> 
> As I am not using credits for AI outline builder, I find MarketMuse insufficient for research and outline builder and I am using other tools for that. But, MarketMuse is the best content optimisation tool available. Hands down.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/63349/marketmuse)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/ai-marketing-tools/marketmuse-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/63349/marketmuse> |
| en-GB | <https://www.softwareadvice.co.uk/software/63349/marketmuse> |
| en-IE | <https://www.softwareadvice.ie/software/63349/marketmuse> |
| en-NZ | <https://www.softwareadvice.co.nz/software/63349/marketmuse> |

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