--- description: Review of Klaviyo Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Klaviyo | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [Klaviyo](/software/63589/klaviyo) # Klaviyo Canonical: https://www.softwareadvice.ie/software/63589/klaviyo Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.ie/software/63589/klaviyo?page=2) > Klaviyo is the all-in-one platform built to help B2C brands drive revenue and relationships by integrating SMS and email marketing, full-funnel analytics, and customer service in one solution. By capturing every event — like clicks, purchases, and chats — in a unified customer profile, Klaviyo powers marketing automation that drives personalized customer experiences at scale across every channel. Klaviyo AI uses real-time signals and past behavior to ensure the right message is sent at the right time automatically. It not only predicts spend, churn, and the next-best action, but Klaviyo AI can also build the audience segment, write subject lines and copy, and optimize delivery. Klaviyo makes it easy to get set up with 400+ native integrations, 160+ templates, and 80+ pre-built flows — no code, developers, or engineers required. Out-of-the-box dashboards and funnels make it easy to see what's working, where to optimize, and how to grow. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong. > > Verdict: Rated **4.6/5** by 537 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 537 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Klaviyo - **Location**: Boston, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$20.00 - **Pricing model**: Usage Based (Free version available) (Free Trial) - **Pricing Details**: Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email \& SMS pricing: Starting from $35/month for 251+ contacts - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Italian, Korean, Polish, Portuguese, Spanish, Swedish - **Available Countries**: Afghanistan, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Bermuda, Bhutan, Bolivia, Brazil, British Virgin Islands and 98 more ## Features - 2-Way Messaging - A/B Testing - AI Copilot - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Archiving & Retention - Artwork Management - Audience Targeting - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Brand Guidelines - Brand Tracking - CAN-SPAM Compliance ## Integrations (90 total) - Adobe Commerce - AfterShip - Akamai Identity Cloud - BigCommerce - Boulevard - Canva - Chargebee - Criteo - DonorPerfect - Eventbrite - Fivetran - Getsitecontrol - GoFundMe Pro - GoTab POS - Google Ads ... and 75 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [All-in-One Marketing Platforms](https://www.softwareadvice.ie/directory/4065/all-in-one/software) - [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software) - [CRM Systems](https://www.softwareadvice.ie/directory/4153/crm/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.ie/software/171529/gmail) — 4.8/5 (13517 reviews) 2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17676 reviews) 4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Still great to use" — 5.0/5 > **Elizabeth** | *24 April 2026* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: Now that they added canva as a module that has been very helpful for easily creating emails and ads and everything in one place > > **Cons**: I don’t like their customized templates. I find them very hard to use and edit. I wish reporting was also more advanced like mailchimp or others for profile users > > We use klaviyo for email and sms now instead of using multiple platforms to keep up with which is helpful ----- ### "CRM Email automation driven data platform for small business and E-shop" — 4.0/5 > **Verified Reviewer** | *18 March 2026* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: What I love most about Klaviyo is how it turns data into actual revenue. Being Klaviyo certified, I’ve seen firsthand how their predictive analytics and behavioral "Flows" outperform basic newsletters. The ability to segment audiences based on specific purchase history or browsing habits makes every email feel personal and incredibly effective. > > **Cons**: The biggest hurdle is definitely the pricing structure. As your list grows, the monthly costs jump significantly, which can be a bit of a sting for scaling brands. Also, while the platform is incredibly powerful, the interface can feel cluttered, making it easy for a beginner to get lost in the weeds. > > My experience with Klaviyo across retail and agency environments has been transformative. During my time at Playmaker and Reper International, I’ve utilized Klaviyo to bridge the gap between complex data and personalized customer experiences. As a Klaviyo certified professional, I don't just see it as an email tool, but as a sophisticated engine for driving ROI. Whether it was setting up advanced influence-driven campaigns or optimizing high-volume e-commerce retail flows, the platform’s ability to handle intricate segmentation and real-time triggers has allowed me to deliver measurable growth for diverse international clients ----- ### "Excellent product" — 5.0/5 > **Dayle** | *18 February 2026* | Consumer Goods | Recommendation rating: 7.0/10 > > **Pros**: The simplicity of use for Klaviyo and the amount of features is what makes it so great\! Once you have used it, you probably won’t want to use a competitor. > > **Cons**: It took a bit of time to setup. There are a lot of aspects you must go through first. It’s not a “out of the box” product. But still, worth the while. ----- ### "The ultimate email marketing platform for scaling e-commerce" — 5.0/5 > **Dmytro** | *16 May 2026* | Retail | Recommendation rating: 10.0/10 > > **Pros**: The segmentation capabilities and automated flows are unmatched in the e-commerce space. Klaviyo deep data integration allows us to track exact customer behavior and trigger precise email campaigns based on purchase history, which heavily drives our repeat sales and revenue. > > **Cons**: The pricing structure scales up quite aggressively as your subscriber list grows, which can be tough for growing brands. Also, the advanced design tools and custom HTML template builders have a bit of a steep learning curve for beginners. > > Klaviyo is the most powerful email marketing automation tool we've used for our store. It gives us deep insights into customer behavior and allows us to build complex, high-converting automated flows that consistently generate sales. Despite the premium price, the ROI makes it completely worth it. ----- ### "One of the Best Marketing Tools We Use" — 5.0/5 > **Angela** | *7 January 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: Klaviyo has been an absolute game-changer for our business. Creating and managing emails is super easy. Whether it’s campaigns or automated flows, everything is organized and simple to manage. > > **Cons**: The biggest downside is the pricing as your list grows—it can get expensive over time. It’s not the cheapest platform out there, but it’s 100% worth it. > > Overall, our experience with Klaviyo has been extremely positive. It’s reliable, powerful, and gives us full control over our email marketing. We’ve seen better engagement, stronger results, and feel much more confident in our marketing since using Klaviyo. It’s a platform we genuinely rely on and would absolutely recommend. ----- Page: 1 / 23\ Next: [Next page](https://www.softwareadvice.ie/software/63589/klaviyo?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/63589/klaviyo) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data