Unbounce

Pros

As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Pros

Unbounce is fantastic for getting multiple landing pages set up all at once. You can run multiple split tests to determine which landing pages perform best. The editor is quite easy to use as well.

Cons

Sometimes when using the drag and drop editor it can be tricky to align elements the way you envisioned. Sometimes the performance wasn't as fast as alternatives.

Alternatives Considered

Reasons for Switching to Unbounce

Pros

I loved the interface and options for customization.

Cons

It would have been great if it was an all-in-one option. Two log-ins was a little clunky.

Pros

I found it pretty easy to learn and jump right into building.

Cons

Unbounce is far from being one of the better builders out there. I don't like the UX and how you have to "detach" the mobile view so you can edit it after. No proper containers or anything.

Pros

Unbounce was super helpful in helping us creating light and nimble landing pages for campaigns. alongside, it has an easy to view dashboard and helpful integrations that can help us run end to end automations efficiently. We were able to get two heavy landing pages up and running in just about 2 days. Keeping in mind that we were far from perfect while executing.

Cons

I think mobile compatibility is where we struggled the most. Since our product has largely desktop users, it wasn't a big issue, but mobile responsiveness was a big problem.
Alongside that, there could be a better repository of pre-built blocks that we could experiment with.

Alternatives Considered

Reasons for Choosing Unbounce

Switched From

Reasons for Switching to Unbounce

Pros

It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity.
I personally also like the Smart Traffic feature which reliably gets me good results.

Cons

The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

Alternatives Considered

Reasons for Switching to Unbounce

Pros

Huge amount of possible integrations, easy to use, robust.

Cons

A little expensive, for Brazilians with such a devalued currency.

Alternatives Considered

Reasons for Choosing Unbounce

Switched From

Reasons for Switching to Unbounce

Pros

My website is custom so building pages can be a process, going through our developer. It’s much better to create our own landing pages via Unbounce.

Cons

It took me a while to use all the tools since there are so many functions. I eventually got the hang of it and my team did even faster.

Pros

Once you have a template built, it's very easy to maintain.

Cons

The relationship between desktop and mobile pages can take some time to get used to.

Pros

Unbounce is easy to use and can be a good alternative for creating flows to capture leads. It is pricier than other alternatives like Devi AI.

Cons

Pricier than other alternatives, for example, it gives you from 1 to 3 domains depending on the plan.

Pros

- great platform to do landing page A/B testing,- allows you to optimize live campaigns

Cons

- Costing based on traffic, so need to be sure about landing page quality

Pros

Unbounce was surprisingly easy to pick up and get going with. It's a pretty intuitive platform that makes creating a beautiful and optimized landing page easy, no matter what level of experience you have with landing page creation. Diving further into the software you'll find how easy Unbounce makes it to set up more complex tracking methods, such as global site tags and web hooks. These aren't as intuitive to set up but are easy to do once you know how to do it. I appreciate that the Unbounce forms allow you to very easily track GCLIDs or require number and email validation. Finally, I've found Unbounce community forms and blogs to be very helpful in terms of finding unique javascript to add features to the pages such as automatic photo carousels.

Cons

It's hard to find a con about what Unbounce already has to offer. The only thing I can think of that would make the experience better is if there was a scheduling tool. It would be nice to pre-schedule the publication or un-publication of certain pages or page variants - this would be handy for seasonal offers, for example, and it would certainly save some time.

Pros

I've been using Unbounce for over 5+ years now. In that time frame, I've tried pretty much all LP builders and can say with certainty that Unbounce is by far the best.
Even a complicated PSD design or a Sketch artboard can be implemented as a live page in a few hours. Pixel perfect every time.
Speedy pages and now with AMP support, there is really no alternative.

Cons

If you are new to Unbounce, it can take a bit of time to get used to the builder but even for someone with no experience that would be half an hour or an hour. After that,​ it becomes an indispensable tool in your landing page optimization tool belt.
My agency has done a lot of custom coding when clients need special features. You can't have a software that does everything you might ever want. It's simply not feasible​ but I can see how that can be a con for someone.
Reporting and analysis could use a bit of an update but you should always push your data to GA anyway.
At the end of the day, you go with the tool that works best for you and after I've tried all of them - Unbounce still rains as king.

Pros

Unbounce is a workhorse for our agency. It's in use for every PPC campaign, increasingly utilizing Smart Traffic automated A/B/n testing and the new Smart Builder. The old Classic builder is a standard WYSIWYG landing page builder. It's truly no-code – 100% design.

Cons

Unbounce is limiting – probably intentionally so – compared to Webflow and other full-featured low- and no-code builders. It's made to spin up variants, tests and experiments quickly, not customize to the hilt. Smart Builder is limited in terms of design choices.

Pros

From the templates available on Unbounce (which are categorized according to how they would be best fit) to the ease of use and ingenuity of Unbounce itself, this is a no brainer for a small marketing team. I am able to create the concept myself of the type of campaign and landing page that I would like to start with. Then I create the landing page (and even utilize the testing concepts for 2 landing pages), connect it to my email provider so that I can start to collect email addresses and leads and then execute the whole campaign. Unbounce is perfect! Unbounce is able to be integrated with a number of other applications.

Cons

It is important to keep in mind that the landing pages are responsive - so any change made to the desktop version will also carry over to mobile and vice versa. This can be confusing for a novice.

Pros

Unbounce has a very convenient templates for people who are not expert developers to create a modern landing pages that converts like crazy. It has useful conversion tracking tools and allows me to easily run ab test quickly. the team at Unbounce consistently add new features for better functionalities. Their landing pages are mobile optimized. It can be integrated with any third party marketing tools

Cons

Unbounce pricing is a more expensive as compare to other landing page builders

Pros

Wow, this platform makes it incredibly easy to quickly stand up great looking landing pages. Upon purchasing the software, I was able to quick build 20 landing pages that same day. There are a wealth of templates built in to choose from AND you can go to Envato theme forest to find even more premium templates. This software also has nice built in integrations with email marketing software and Salesforce. Also - the stats panel is nice.

Cons

Honestly, at this point there is not much to not like about this software. Given that my organization is call based, it would be nice to have a way to integrate a call tracking software into this so that that the data wouldn't just be form fills but also calls. That's on the wish list for this.

Pros

Unbounce is a go-to solution when it comes to creating simple and quick landing pages. There are various themes and options to choose from including plugins that make the landing page look modern. Everything fits into place like lego blocks and is also optimal for both web and mobile browsers.

Cons

The price is quite high for what you are getting. The basic plan comes starts at a high price and the enterprise level is even higher. I don't believe you get what you are paying for. Unbounce would be a great solution if they adjusted their pricing a little bit. This is the reason why I was deterred from going back to Unbounce.

Pros

Unbounce is the leader in landing page development, they have great site integration and we have experienced great results in pay per clic campaigns that have driven traffic to landing pages

Cons

You can now customize landing pages and integrate is greater than it has ever been.

Pros

The ease of use with Unbounce is amazing. When I first started I was able to get in and start designing instantly. The learning curve is so small that if you are new and have an idea for a landing page, you will be able to get into a workflow extremely easy. A/B testing can be done with almost a single click.

Cons

It is definitely one of the most expensive options on the market right now. With that being said I do think it is worth the price, as it continues to surprise me, it is just a tough decision to make if you have a slim budget.

Pros

The templates are really easy to understand and use. Setting up conversions and following the data makes this a very effective acquisition tool. The tool itself is very intuitive so people with a wide range of skills and design abilities can create dynamic pages. There are a lot of opportunities to integrate Unbounce with other tools (MailChimp, Constant Contact, etc).

Cons

I think it would be nice to have track change functionality so users can see who made changes and when those changes were made. It would be nice to have the option to revise, edit and collaborate with other users within Unbounce.

Pros

cool design. nice api. pop up, sticky bar.

Cons

Anything that is a bit more sophisticated requires a programmer, such as writing RTL, moving a check box, and so on.
Their support is slow, answering emails after 24 hours and not solving problems. No online support.
I will consider other alternative.

Pros

Flexibility and the ability to create a form landing page with zero knowledge of HTML or CSS.

Cons

I think that a centralized library for graphic assets would be useful.

Pros

I get a lot of clients coming with bad websites who want to run ads. Unbounce gives them a cheap option to have a great landing page without having to build a new site.

Cons

I found sometimes that the page builder did not work that well and I would try and move items and they would not go to the place I would want them to be. It seemed a bit clunky.

Pros

I am able to produce the highest quality landing pages with this tool, being someone that knows close to nothing about web design. I am able to see exactly what the page is going to look like as I'm building it, and the templates that come with the tool are very elegant and well thought. I had a couple of issues putting things together and questions about how to edit sections, and every question I sent to the customer support team got answered right away. This is, by far, one of the EASIEST website building tools I've ever seen, and the results are far better than I imagined! My boss even thought that I knew what I was doing once she saw the landing page I put together!

Cons

There's one minor thing that took me a bit of time to figure out and get used to; every time I made changes on my page from the desktop version, I had to go back to the phone version and edit it as well, as they seem to be dependent on each other in that direction. However, if I switched something on the phone version the desktop version remained the same. This is the only minor detail that I found not to be ideal. The platform is otherwise very easy to use and learn.

Pros

Unbounse is easy to use. Its interface allows users with no coding experience to easily create simple but effective landing pages. You can start from scratch (blank page) or use some templates. Additionally, their website provides valuable content, including tips and tricks for optimizing your landing pages.

Cons

Integrating apps available in Unbounce is easy, as the integration option is already provided. However, there may be some challenges when connecting other apps. We have experienced difficulties connecting Net-Results with Unbounce.

Pros

Unbounce is user-friendly: you can onboard and create a landing page with a day of signing, Our conversion rates sky rocketed because we were able to customize and test so easily (from 10% - ~40% content downloads, and from 2.5% - 5% for demo requests). I love that you can integrate with all your tools - Marketo, Salesforce, Slack, email, etc.

Cons

We have multiple product offerings, so when someone is completing a demo request our forms are dynamic and have specific lead routing functionality. It's been tedious to recreate that same logic with Unbounce forms (Marketo forms don't embed nicely in Unbounce). Inability to have multiple CTAs that are trackable on one landing page (yes, yes. I know that's not best practices, but we have a couple use-cases for multi-CTAs).

Alternatives Considered

Reasons for Choosing Unbounce

Reasons for Switching to Unbounce

Pros

The interface is very simple so any member of the team is able to create landing pages. They have integrations with Zapier that allow us to feed information between landing pages and CRMs.

Cons

Oh boy. First of all, they promise 99% uptime but their reliability is actually quite bad and they don't warn their customers when there is downtime (I presume because they hope they can fix before we notice).

Their code rendering has big limitations. For example, simply styling a bullet is a massive chore. They also don't support many basic functions (tabs, collapsible pages, etc.)

Anytime you have an issue with something, their support is slow and pretty unhelpful. An actual quote from a support agent: "we are not designers, so there is just so much we can support when it comes to custom code" -- this is simply because I was trying to change an ordered list from numerals to lower alphabetic, but their code rendering was not allowing this. Similarly, when trying to create a collapsible page, Unbounce support initially refused to help (despite providing the code).

Their support is very slow and will take minutes to reply to a chat, but if you take more than a min or so to reply they'll close the chat assuming you're not there. Sorry if I don't stare at a screen waiting for a support person who takes forever to respond waiting for the response so I can respond right away.

Oh - and remember how I talked about poor uptime? Never once has Unbounce offered compensation for losses caused by their terrible uptime.

Pros

The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Cons

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.

Pros

I love everything about unbounce! User Friendly!

Cons

No cons! It is an excellent app! Love the site.

Pros

I really like how easy it is to use! I am not a designer by any means but I can use all the tools Unbounce offers to put together a decent landing page. You can change colors, buttons, looks, etc. The platform really does give us the chance to create customized landing pages.

Also: Unbounce is on top of it when their pages go down. They have a URL you can check with status updates on any platform crashes which is so helpful to me AND it gives me information I can communicate with my clients about.

Cons

The most annoying thing about Unbounce is when you use a form confirmation dialogue box you have to re-implement any pixels or tracking code you have set up on the landing page for dialogue box. I wish that the baseline pixel code would be automatically placed so I could just add the conversion tracking code. It's minor but it makes me so mad whenever I have to manually install code on the page.

Pros

Easy to get up to speed on creating a landing page.

Stands out in the area of optimization of competing landing page versions - the #1 feature.

Easy to integrate additional javascript for tools like Google Tag Manager or Facebook tracking pixels.

Very easy top spin up new landing pages easily - no IT/coding experience needed.

Cons

The design options and interface seems pretty boring and heavy and I constantly had issues with desktop design converting to mobile.

In looking at so many options, I find better design solutions exist especially with the proliferation of full-site platforms like Wix & Squarespace now dipping into marketing themselves as landing page solutions.

Reporting is also lacking - very cursory information available.

Pros

The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.

Cons

I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.

Alternatives Considered

Reasons for Switching to Unbounce

Pros

When I say I can't live without Unbounce, I mean it. I'm in the software creating new pages or making updates almost every day. I love how customizable and easy Unbounce is to use. It helps us create attractive, niche pages and is so simple to use. Not only that, but even adding in custom Javascript for smooth scrolling on my pages was a breeze. The customer support rep I talked to was super helpful in explaining the simple process. The mobile preview version is also a great feature because I can hide content that wouldn't be necessary on the mobile version of the page.

Cons

There isn't much I would change with this product. Creating and designing landing pages is really easy to pick up without any training. However, I do wish there was an easier way to set up 301 redirects without needing custom Javascript.

Pros

As a Graphic Designer and Art Director for a Marketing and Design Agency, the customizability and ease of use in this program is unmatched. I love it. It's as if I'm able to design landing pages exactly how I need them to be and look and react with just about enough/full freedom I need without too many limitations. It's so easy to use too, that our team members who aren't professionally trained designers can step in and create landing pages for us as well! Wonderful. I love it.

Cons

The one thing I'm not as fond of about Unbounce, is the integration between web and mobile versions while you're designing it. Typically when you design it as the web version, it doesn't transfer over to mobile nearly as smoothly as I'd like. You end up clicking the bottom button to switch over to check it out after you've designed the web version, and most of the page tends to be amiss/out of the boundaries, etc. With that, you end up needing to essentially manually move around all those elements to where you intended them to be/show up there naturally. It's as if the program dumps the elements onto the mobile version without formatting it. So all/most of the elements are there, just all over the place. Whomp. If they can get this fixed, it'd be just about perfect.

Alternatives Considered

Reasons for Switching to Unbounce

Pros

Plenty of templates, so it's easy to create and test landing pages without needing a graphic designer and web developer. I also like that I can A/B/C/D test pages and Unbounce will automatically optimize for best conversions. Also, the tech support was excellent and helped me troubleshoot our ppc tracking info/salesforce integration.

Cons

Not a major issues, but it is a bit annoying that i have to map fields to Salesforce for every popup form individually. And if I want to make a change, it's not universal - so I have to go through each one again and make the change each time.

Pros

Simple to use, simple to integrate with our tech stack, specifically SFDC and Marketo and finding professionals to build our designs has been super easy with their market place of recommended professionals and our experience using one of the agencies has been an incredibly valuable asset for us and I also love the fact we can offer Landing Pages as a Service to clients who want maximum conversions from the work we do for them around lead generation and lead conversion!!

Cons

There isn't the ability to build multi-step optin processes out of the box without adding code to the page to create this functionality which boosts conversion and the trick is having the ability to push each stage of the optin process data into our crm and or our clients.

Alternatives Considered

Reasons for Choosing Unbounce

Switched From

Reasons for Switching to Unbounce

Pros

Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.

Cons

It can be a bit on the pricey side, but still, it is worth every penny. Sometimes, as there are so many different features, it can be difficult to find what you are looking for. Luckily, the help section is quite complete and straightforward. The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed. I ended up solving it by embedding from youtube, which was easy as pie.

Pros

Unbounce variant testing is very strong and easy to change on the fly. The design components are true drag and drop and there are a lot of well designed templates to get started from. If you can’t find what you want there it is easy to purchase a bundle of other designs for a small fee.

Cons

The way billing is set up was based around how many site visitors you received. At one point, we were paying quite a large sum to Unbounce on a monthly basis because we were running large amounts of traffic for a client.

Pros

I used to use unbounce a lot in my previous job (digital marketing) to create custom landing pages for clients. Unbounce is a software that's very easy to learn. It's pretty intuitive, and even doing more "complex" things like adding scripts and tracking is not hard to figure out, either. One of the best parts is that unbounce makes it easy to seamlessly integrate your landing page leads into CRMs - even custom ones, using webhooks.

Cons

There are some things that are easier to add to a website than to Unbounce. Given how easy it is to customize an Unbounce page, I'm surprised that they don't have a few preset "widgets" or "plug ins", like carousels and slideshows. We use these for clients who need to display many reviews or photos. They're a great feature but are very difficult to set up as they require certain codes to make something very basic.

Pros

Is very easy to get the hang of, and the templates provided are top notch, or you can start completely from scratch. There's not much you can't do, you can add custom js, css to add features such as a sticky header or slideshows. There are tons of tutorials online and they're easy to follow. It's super flexible and I don't feel limited by it, unlike other drag and drop landing page builders. It has enough flexibility for a pro, but is easy enough that anyone can do it. Conversion tracking is also easy to set up

Cons

It can be annoying to have to fix up the mobile responsive side, I find that to be very time consuming. The layout assistant helps a little to rearrange out, but a lot you have to do manually, and it can take some time. Also the elements are connected, so if I want text to be center aligned on mobile (which I usually do) then I have to copy the text, hide the old one on the mobile side, hide the new one on the desktop side and then it's fine but it's annoying.

Pros

It's easy to use with lots of features to your landing page really awesome. The A/B testing functionality helps is testing out different variations of the landing pages. It provides easy copy paste functionality between landing pages and you can create blocks which can be used repetitively across landing pages. There are a lot of templates on offer which makes it easy for content decisions for the landing page as well. The best of all is that you can do all this without knowing any coding skills.

Cons

The conversion tracking can be tricky - especially when implemented with through Google Tag Manager. And advanced tracking like events need a custom implementation & doesn't work out of the main integration which makes it very cumbersome. Even we had issues with data from page variants not having full data on Google Analytics especially no bounce stats were available on the account, which makes it difficult to understand what is happening on the pages to make conversion rate improvements for the landing page variants.

Pros

Incredibly customizable with great templates and soooooo easy to use. It makes going to development a non-issue when we have the power in our hands.

Cons

It would be great to see an integration with Salesforce so that you can generate a page or embed data from Salesforce or Marketo onto a page dynamically.

Pros

Easy to use drag and drop editor but with the added functionality of Webhook's and integrations to satisfy the power users and developers

Cons

The number of popup's you can create on a standard account compared to the number of forms you can create.

Pros

The templates and ease of use. I can quickly get a landing page up and running thanks to the wide variety of highly effective templates, and then I can quickly and easily customize them for my needs.

Cons

I wish Unbounce would offer additional advanced features out of the box without needed custom codes and scripts, like text animation and sliders.

Pros

I worked mainly with WordPress, before advanced plugins for building landing pages for wordpress like Elementor, Thrive Landing Page builder, Breezy came into the play, software like Instapage, Unbounce were the rave back then and I can say, I did test them all.. Even Leadpages. Unbounce was like any other with its neat UI, organized dashboard and less problematic. Unbounce offers many options to build a high converting landing page. Its quite easy to use, and fairly newbie friendly. The available features like popups, sticky bars, are part of what makes it a landing page platform worth checking out especially for SaaS companies.

Cons

Unbounce is a nice platform except its not small business friendly in terms of pricing, and its easier to just use a WordPress plugin if you work mostly with WordPress.

Alternatives Considered

Switched From

Pros

Unbounce is incredibly easy to use and allows for great-looking landing pages to be made in a matter of minutes. The templates are also very intuitive so someone completely new to online marketing can be up and running in a few hours.

Cons

Unbounce does not offer too many features for testing the effectiveness of landing pages. Outside of the regular A/B testing there is little you can do to measure audience engagement. The starting plan is also quite large (up to 75 pages) meaning someone who is just starting out will still be hit with a heavy fee.

Pros

Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.

Cons

can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.

Pros

Unbounce has lots of built-in features that make landing pages simple. Sometimes it's too messy to build landing pages in an existing website. Landing pages need to be simple, fast, and measurable. So when you need to use a 3rd party service, Unbounce is a great option. They have premade templates that can be used as-is or re-skinned to match company branding. Or you can start from scratch with something totally custom. The most valuable part of landing pages is measuring and iterating by using A/B testing. Unbounce gives you easy access to metrics so you can do experiments to see which layout and text performs the best. That translates to more money earned and better insights on customers.

Cons

Styling and custom fonts can be a little tedious to set up. It's also a bit expensive, and if you want to have a URL as a subdomain of your regular website URL, it takes some server configuration.

Pros

It's drag-and-drop start with a template simplicity. It makes it so anyone can produce a meaningful product without having to feel like a full-on designer.

Cons

The data seams a bit limiting. There doesn't seem to be any heatmap options and you can only put one form on each page (say you want an email versions and a full contact info version for two different types of approaches). And the data is often misleading because you have to check it live to make sure its working which ads to the views.