--- description: Review of Market Leader Professional Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Market Leader Professional | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [iPad CRM Software](/directory/433/ipad/software) > [Market Leader Professional](/software/67437/market-leader) # Market Leader Professional Canonical: https://www.softwareadvice.ie/software/67437/market-leader Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/67437/market-leader?page=2) > Market Leader is a cloud-based marketing solution designed to manage customer relationships. The solution caters specifically to real estate industry vertical. Key features include a dashboard, multi-channel campaigns, content library, text alerts and email alerts. Market Leader allows users to keep a track of website visitors. Users can monitor the properties that are being saved or viewed by the website visitors. Website analytics facilitates managers to check lead sources, website traffic and conversions. Lead sources such as Zillow, Trulia and Realtor.com are automatically delivered to this platform. Further, users can customize content and layouts according to brand requirements. Additionally, Market Leader offers tools for listing marketing automation. It provides a monthly newsletter, multi-channel campaigns and campaign linking. The solution auto-inserts contacts from other lead sources and schedules birthdays and anniversaries as well. The content library has postcards, flyers, cards, guides and video-enabled emails. Further, the solution offers print and direct mail marketing as well. Market Leader is available in a basic package or a suite that offers extra tools and functionality for brokers within larger companies. Support is provided via phone, email, product training, webinars and an online help desk. > > Verdict: Rated **2.2/5** by 11 users. Top-rated for **Ease of Use**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **2.2/5** | 11 Reviews | | Ease of Use | 2.6/5 | Based on overall reviews | | Customer Support | 2.3/5 | Based on overall reviews | | Value for Money | 2.1/5 | Based on overall reviews | | Features | 2.4/5 | Based on overall reviews | | Recommendation percentage | 20% | (2/10 Likelihood to recommend) | ## About the vendor - **Company**: Market Leader ## Commercial Context - **Pricing model**: Per Feature - **Target Audience**: Self Employed, 2–10, 11–50, 51–200 - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - Alerts/Notifications - CRM - Contact Management - Dashboard - Email Marketing - Interaction Tracking - Lead Capture - Lead Generation - Lead Management - Marketing Automation - Reminders - Reporting/Analytics - Sales Pipeline Management ## Category - [iPad CRM Software](https://www.softwareadvice.ie/directory/433/ipad/software) ## Related Categories - [iPad CRM Software](https://www.softwareadvice.ie/directory/433/ipad/software) - [CRM Apps](https://www.softwareadvice.ie/directory/1491/mobile-crm/software) - [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software) - [Sales Tracking Software](https://www.softwareadvice.ie/directory/3590/sales-tracking/software) - [Account Management Software](https://www.softwareadvice.ie/directory/3606/account-management/software) ## Alternatives 1. [Salesforce Sales Cloud](https://www.softwareadvice.ie/software/2764/salesforce-sales-cloud) — 4.4/5 (18768 reviews) 2. [HubSpot CRM](https://www.softwareadvice.ie/software/1854/hubspot) — 4.5/5 (4451 reviews) 3. [Zoho CRM](https://www.softwareadvice.ie/software/392464/zoho-crm) — 4.3/5 (6964 reviews) 4. [The Magazine Manager](https://www.softwareadvice.ie/software/156538/mirabeltechnologies) — 4.8/5 (348 reviews) 5. [Google Contacts](https://www.softwareadvice.ie/software/171619/google-contacts) — 4.7/5 (700 reviews) ## Reviews ### "CRM for those without one\!" — 4.0/5 > **Paul** | *24 February 2025* | Real Estate | Recommendation rating: 7.0/10 > > **Pros**: Basic, Simply CRM for someone that does not have a powerful CRM for real estate. Every real estate agent should have a CRM and this will go the job for those people that don't have one\! > > **Cons**: Was not very robust and did not allow for sufficient auto customer nurturing. ----- ### "Super User Friendly" — 5.0/5 > **Merribeth** | *20 January 2023* | Real Estate | Recommendation rating: 5.0/10 > > **Pros**: The CRM was great, as well as the automatic follow up with letters to clients. I also liked the amount of leads I received. > > **Cons**: The quality of leads began to deteriorate. After a time, it became cost prohibitive. I wasn't even breaking even. I was putting time and effort into this, however, you cant sell someone a home with bad credit and no funds to work with. > > I enjoyed working with Market Leader Professional, and the platform was great; however the quality of lead deteriorated to a point that it became an act of futility to continue using it. ----- ### "Very Disappointed" — 1.0/5 > **Jack** | *26 September 2024* | Real Estate | Recommendation rating: 0.0/10 > > **Pros**: Nothing at this time.. The company needs to make major adjustments. > > **Cons**: My experience with Market Leader over the past six months has been extremely disappointing. Despite investing $700 per month, I have not received a single valid lead relevant to my service areas. Instead, the leads provided have consistently come from locations over two hours away, which are completely outside my target market. Despite multiple attempts to resolve this issue in the first two months, Market Leader failed to make any adjustments. What’s more concerning is their refusal to cancel my membership or issue a refund for the services that were clearly not delivered as promised. This lack of accountability and disregard for customer concerns is deeply troubling and speaks to a fundamental failure in their service model. I would caution any professional considering Market Leader to seriously reconsider. This experience has not only been a financial burden but has also taken valuable time and resources away from focusing on my business. I strongly recommend exploring more reliable and customer-focused alternatives ----- ### "Market Leader is Best" — 5.0/5 > **Shonda** | *20 June 2023* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: I love their touch system. The automated campaigns are the best I’ve ever seen\! > > **Cons**: The money. It was cheaper through KW when I was under their umbrella but the price went up when I purchased it on my own and was unable to afford. > > I loved market leader I would still have it but can’t afford it anymore. Was the best CRM I’ve ever used\!\! ----- ### "Misrepresentation of Product" — 1.0/5 > **Angela** | *21 May 2024* | Real Estate | Recommendation rating: 0.0/10 > > **Pros**: Nothing that my other CRM does. I purchased solely for leads and it has been the worst resource I've ever used. > > **Cons**: I didn't get what was promised and the customer support isn't that great. > > \[sensitive content hidden\] So far. I still have 2 more months of billing before I can cancel. When I made the call to get more details on the services, how it works and so forth. I was told by the representative over then phone that these leads would be screened before they come to me. The service has been bad since day 1. I figure let me give it 2-3 months, but still the same. I kept calling in and they kept making adjustments to my account but nothing ever changed. Most of these leads either have no phone number, bad number etc...It was a different excuse every time. I called last week and spoke with \[sensitive content hidden\] who indicated he would call me back by end of business. He didn't call that day, the next or the next. I kept calling to figure out what was going on. I had to explain every time and whoever I would get on the phone would say oh"\[sensitive content hidden\]is dealing with this". I finally got a call from \[sensitive content hidden\] today. Almost a week later. My request was to just cancel with no fee for the last two months. he than offered to switch me to a 100.00 plan the beginning of may but said I would have tp do a new 6 months agreement. Essentially It would be paying in monthly payment. I told him "why would I extend when It has been a horrible service" and I was made promises in the beginning that did not happen. These leads are not screened. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/67437/market-leader?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/67437/market-leader) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data