--- description: Review of Sparkcentral Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Sparkcentral | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Customer Service Software](/directory/255/customer-service/software) > [Sparkcentral](/software/74949/sparkcentral) # Sparkcentral Canonical: https://www.softwareadvice.ie/software/74949/sparkcentral Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/74949/sparkcentral?page=2) > Sparkcentral by Hootsuite is an automated messaging distribution (AMD) platform that improves customer service operations across all digital platforms. Primarily catering to energy, hotel, food and beverage, banking, insurance, media, IT and retail industries, it helps businesses manage large volumes of data across WhatsApp, Messenger, SMS and asynchronous in-app or in-web chats. Key features of Sparkcentral by Hootsuite include omnichannel messaging, agent operations, enterprise-scale routing, advanced reporting, customer prioritization and team performance measurement. Additionally, it provides application programming interfaces (APIs) to improve real-time reporting, customer relationships and satisfaction. It further allows users to incorporate messaging-based interactions into business modules and facilitate back-end operations. Sparkcentral by Hootsuite integrates with third-party customer service applications to streamline information exchange across all channels. The pricing is based on the needs and requirements of businesses. The product extends support through online chat, helpdesk and documentation. > > Verdict: Rated **4.2/5** by 15 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 15 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Sparkcentral - **Location**: Hasselt, Belgium - **Founded**: 2012 ## Commercial Context - **Starting Price**: US$600.00 - **Pricing Details**: Contact Sparkcentral for pricing details - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Basque, Brazilian Portuguese, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Galician, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Irish, Italian, Japanese, Kazakh, Korean, Latvian, Lithuanian, Malay, Polish, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese - **Available Countries**: Belgium ## Features - AI Copilot - AI/Machine Learning - API - Alerts/Escalation - Alerts/Notifications - Automated Routing - Autoresponders - CRM - Call Centre Management - Canned Responses - Chat/Messaging - Chatbot - Communication Management - Contact Management - Contextual Guidance - Customer Database - Customer Experience Management - Customer History - Customer Segmentation - Customer Service Analytics ## Integrations (5 total) - Instagram - Messenger - Meta for Business - Viber - WhatsApp ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Customer Service Software](https://www.softwareadvice.ie/directory/255/customer-service/software) ## Related Categories - [Customer Service Software](https://www.softwareadvice.ie/directory/255/customer-service/software) - [Banking CRM Software](https://www.softwareadvice.ie/directory/336/banking-crm/software) - [Hotel CRM Software](https://www.softwareadvice.ie/directory/339/hospitality-hotel-resort-crm/software) - [Gaming and Casino CRM Software](https://www.softwareadvice.ie/directory/340/gaming-casino-crm/software) - [iPad CRM Software](https://www.softwareadvice.ie/directory/433/ipad/software) ## Alternatives 1. 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Large organisations who rely heavily on chat, email and phone may struggle in having Sparkcentral as an "additional" tool for social media because it can be tricky to maintain a harmonized / integrated CRM and reporting system. ----- ### "Only software to scale as your social channels do." — 4.0/5 > **Danny** | *18 February 2020* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: Standardized queue, automations, support and AM team are amazing\! > > **Cons**: Data portion is not customizable, some of the UI elements are inefficient and needs improvement (never expiring pending queue), and no message previews. ----- ### "Works for consolidating social media but reporting needs serious work" — 3.0/5 > **Eric** | *6 March 2020* | Retail | Recommendation rating: 3.0/10 > > **Pros**: Sparkcentral is great for connecting our various social media accounts and responding to customers across channels but functionality and reporting is limited > > **Cons**: The reporting is next to impossible. The data they collect is mostly useless. Understanding basic insights such as tickets per week, average time solve are very difficult. There's limited ability to classify ticket types and integrating with a CRM is difficult and requires meaningful engineering resources. ----- ### "Very satisfied to date" — 4.0/5 > **Mathieu** | *22 February 2020* | Aviation & Aerospace | Recommendation rating: 8.0/10 > > **Pros**: I really enjoy how streamlined it is and that since everything comes into one place, it allows agents to be more focused on the work at hand. > > **Cons**: While I find it to be fairly intuitive, some of the agents struggle with it. I also think they should have more space in their Snippet Knowledge base. > > So far so good\! ----- ### "Love SC\!" — 5.0/5 > **Ashley** | *29 May 2020* | Consumer Services | Recommendation rating: 10.0/10 > > **Pros**: The platform itself is extremely user friendly and our staff have voiced how much they prefer this new program over our old one. Tracking is much more detailed and the internal chat system has been a blessing for our employees. > > **Cons**: Reporting is very detailed but I wish more the information was accessible without exporting and that we could look at the stats (first time to reply, etc) as a whole rather than by facebook page - though I am told they are working on this\! > > The on-boarding process with Sparkcentral has been super easy\! Once we made the decision to move forward with them the process was extremely quick and went at our pace. We chose when we wanted to go Live, and what our availability was for our virtual training. We were provided with our log-in formation and an information booklet prior to our On-Boarding Class with their Customer Success Manager, \[SENSITIVE CONTENT HIDDEN\]. Having the log-in information prior to our training class was so beneficial because we were able to familiarize ourselves with the program and come prepared with questions. We felt we had all the time we needed and more provided to us for our virtual class and left feeling very confident in how to use the program. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/74949/sparkcentral?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/74949/sparkcentral) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data