--- description: Review of Fullstory Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Fullstory | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Insight Engines Software](/directory/4440/insight-engines/software) > [Fullstory](/software/75267/fullstory) # Fullstory Canonical: https://www.softwareadvice.ie/software/75267/fullstory Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/75267/fullstory?page=2) > Fullstory emerges as a distinguished platform strategically engineered to dissect and illuminate user sentiment through a prism of behavioral data. This venture aims to transcend conventional analytics, offering a deep dive into the nuances of user interaction and experience across digital landscapes. The essence of Fullstory lies in its meticulous attention to user behaviors, capturing a granular view of how users navigate, interact with, and respond to a variety of online environments. It positions itself as an indispensable asset for teams across data analysis, product development, and engineering spectra, by providing a comprehensive suite of tools designed to refine and enhance digital experiences. The cornerstone of Fullstory's offering is its robust platform that serves as an integrated hub for data-driven insight generation. A distinguishing feature, Data Direct, ensures users can access precisely the data they require, eliminating the noise often associated with vast data sets. The platform's prowess extends into product and mobile analytics, empowering businesses to analyze customer experiences with a precision that respects user privacy. These analytical capabilities are augmented by behavioral insights, which afford real-time visibility into user actions, enabling a nuanced understanding that drives informed decision-making. For diverse teams within an organization, Fullstory delineates tailored solutions. Data teams, product units, and engineering departments leverage the platform's capabilities to drive innovation, troubleshooting, and product optimization. Further, its industry-specific applications, spanning e-commerce, retail, travel, hospitality, finance, insurance, SaaS, gaming, and food and beverage sectors, underscore the platform's versatility. This wide applicability demonstrates Fullstory's capability to deliver value across a broad spectrum of digital experiences, ensuring businesses can not only meet but exceed the evolving expectations of their users. A plethora of resources, including a resource center, blog, video library, guides, and learning courses, underpin Fullstory's dedication to empowering users with the knowledge to leverage behavioral data to its fullest potential. This commitment extends to comprehensive support structures, including a help center, community forums, and API resources, ensuring users can seamlessly integrate Fullstory's insights into their operations. At its core, Fullstory is rooted in the conviction that understanding user behavior is the key to crafting digital experiences that captivate and retain. The platform transforms behavioral data into a strategic asset, enabling businesses to build AI-ready models, analyze user data with depth and precision, and watch real-time session replays to gain a holistic view of customer interactions. As a result, businesses equipped with Fullstory are positioned to unlock superior customer insights, fostering personalization that resonates, cultivates loyalty, and amplifies return on investment. In summary, Fullstory encapsulates a comprehensive behavioral data analytics solution, meticulously designed to surface user sentiment and enable a deeper understanding of digital interactions. Its broad array of features and industry-specific solutions render it a versatile tool for businesses keen on navigating the complexities of user experience with intelligence, empathy, and foresight. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 67 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: fullstory - **Location**: Atlanta, US - **Founded**: 2014 ## Commercial Context - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Analytics - Annotations - Application Management - Augmented Analytics - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Benchmarking - Campaign Analytics - Campaign Management ## Integrations (48 total) - AB Tasty - BigCommerce - BigQuery Connector for Jira - Blue Triangle - BugSnag - DataGrail - Delacon - Dynamic Yield - Fivetran - Formsort - Gainsight CS - Google Analytics 360 - Google Cloud Operations Suite - Google Tag Manager 360 - Gravity ... and 33 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Insight Engines Software](https://www.softwareadvice.ie/directory/4440/insight-engines/software) ## Related Categories - [Insight Engines Software](https://www.softwareadvice.ie/directory/4440/insight-engines/software) - [Product Analytics Software](https://www.softwareadvice.ie/directory/4437/product-analytics/software) - [Qualitative Data Analysis Software](https://www.softwareadvice.ie/directory/4695/qualitative-data-analysis/software) - [Heatmap Software](https://www.softwareadvice.ie/directory/4234/heatmap/software) - [Website Monitoring Software](https://www.softwareadvice.ie/directory/4550/website-monitoring/software) ## Alternatives 1. 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They are ridiculously expensive. ----- ### "FullStory is the leader in session replay on the web" — 5.0/5 > **Verified Reviewer** | *7 July 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner. > > **Cons**: The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth. > > FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in. ----- ### "Allows you to track workflow and usage of your users" — 3.0/5 > **Clayton** | *6 December 2017* | Computer Software > > **Pros**: It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens. > > **Cons**: Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything. ----- ### "Fullstory- a complete story of what your customers are doing onsite" — 4.0/5 > **Verified Reviewer** | *15 September 2019* | Gambling & Casinos | Recommendation rating: 9.0/10 > > **Pros**: Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making. > > **Cons**: It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one. > > Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better. ----- ### "Amazing tool for debugging customers' sessions and understanding user-behavior" — 5.0/5 > **Yaniv** | *2 October 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The tool records everything the user does, allowing us (R\&D \& Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session. > > **Cons**: Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best > > It lets us help our users in the highest level of investigation and debugging capabilities in case of problems ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/75267/fullstory?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/75267/fullstory) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data