--- description: Review of Fullstory Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Fullstory | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Product Analytics Software](/directory/4437/product-analytics/software) > [Fullstory](/software/75267/fullstory) # Fullstory Canonical: https://www.softwareadvice.ie/software/75267/fullstory Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/75267/fullstory?page=2) > Fullstory is a behavioral data platform that helps e-commerce, financial services, gaming, and SaaS businesses understand how users interact with their web and mobile products. It serves teams of all sizes, from startups and small teams to large enterprises. The software is cloud-based and accessible via browser, with options to export behavioral data to customer-managed data warehouses such as Snowflake and Google BigQuery. Core features include session replay, heatmaps, click maps, conversion funnels, and autocapture of user interactions with no manual tagging required. Frustration signals like rage clicks are detected automatically. In-app guides, product tours, NPS, and surveys help teams engage users directly. AI-powered tools surface conversion opportunities, summarize sessions, and detect anomalies without manual investigation. Mobile app analytics and workforce analytics for internal tools are also included. Product, engineering, marketing, and support teams can use Fullstory to identify friction points and align around shared behavioral data. Integrations are available with Salesforce, Snowflake, Google BigQuery, Segment, Zapier, and other platforms. Privacy controls include a private-by-default data capture mode, with SOC 2 and ISO 27001 certifications. Support is available through a knowledge base, and a free plan is offered for individuals and small teams. > > Verdict: Rated **4.6/5** by 67 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 67 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Fullstory - **Location**: Atlanta, US - **Founded**: 2014 ## Commercial Context - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: FullStory does not publish numeric pricing. There are four pricing plans for which you must contact FullStory for a quote. Data Direct: This plan is designed specifically for data science and analytics teams. It focuses on providing the resources necessary for building predictive models and utilizing data for Generative AI and Large Language Models, catering to those involved in advanced data manipulation and analysis. Business: Aimed at teams requiring comprehensive visibility across their digital portfolio, this plan helps maintain cross-functional clarity. It's suitable for groups that manage multiple functions and need to maintain an overarching view of their digital operations. Advanced: For companies seeking deep product analytics combined with qualitative insights, the Advanced plan offers tools to grow with agility. This plan is ideal for businesses intent on closely monitoring and enhancing their product offerings based on detailed user interaction insights. Enterprise: Tailored for large organizations, this plan provides capabilities to discover trends, plan roadmaps, and improve funnels effectively at scale. It supports extensive data analysis and strategic planning needs conducive to large-scale operational improvements in user experience and business processes. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Israel, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Analytics - Annotations - Application Management - Augmented Analytics - Behavior Analytics - Behaviour Tracking - Behavioural Analytics - Benchmarking - Campaign Analytics - Campaign Management ## Integrations (15 total) - Adobe Target - BigQuery - Claude - Digistorm Funnel - Dynamic Yield - Fin - Google Analytics - MacOS Big Sur - Perplexity - QUOSA - Qualtrics Customer Experience - Salesforce Platform - Snowflake - Tealium Customer Data Hub - WorrkBox-Recruit ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) ## Category - [Product Analytics Software](https://www.softwareadvice.ie/directory/4437/product-analytics/software) ## Related Categories - [Product Analytics Software](https://www.softwareadvice.ie/directory/4437/product-analytics/software) - [Heatmap Software](https://www.softwareadvice.ie/directory/4234/heatmap/software) - [Website Monitoring Software](https://www.softwareadvice.ie/directory/4550/website-monitoring/software) - [Mobile Analytics Software](https://www.softwareadvice.ie/directory/4372/mobile-analytics/software) - [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8101 reviews) 2. [Similarweb](https://www.softwareadvice.ie/software/156898/similarweb-pro) — 4.6/5 (261 reviews) 3. [Lucky Orange](https://www.softwareadvice.ie/software/324513/lucky-orange) — 4.7/5 (268 reviews) 4. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2329 reviews) 5. [Hotjar](https://www.softwareadvice.ie/software/136486/hotjar) — 4.6/5 (545 reviews) ## Reviews ### "Feature Packed and Expensive" — 4.0/5 > **Zachary** | *9 January 2019* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: You can do soooooo many things with this software it is incredible. Bug tracking is fantastic. > > **Cons**: Sometimes it won't load sessions it seems like this happens when you need it most. Their support isn't the greatest. They are ridiculously expensive. ----- ### "FullStory is the leader in session replay on the web" — 5.0/5 > **Verified Reviewer** | *7 July 2021* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The session replay is the most visible and most polished part of the product, but the real power is in the real-time analytics. Data is available for search within a few minutes of a visit, often sooner. > > **Cons**: The initial setup may sometimes take a bit of time to get going. You need to be patient for the first couple of minutes while your first sessions appear, but after that the product is very smooth. > > FullStory is a central part of the analytics story. Sessions generally "just work" and provide a ton of data outside the box. If you can't answer questions using the default data, custom events and attributes let you quickly dig into more complex questions and tag the sessions with the important information required to get your dashboard assembled. Setup is easy, though the first sessions may take some time to come in. ----- ### "Allows you to track workflow and usage of your users" — 3.0/5 > **Clayton** | *6 December 2017* | Computer Software > > **Pros**: It's great when you want to reproduce bugs or issues a customer/user is having problems with. We are able to see the exact steps a user takes when something happens. > > **Cons**: Sometimes, certain user sessions are unavailable. We don't rely too heavily on the product simply because we can't be sure it's capturing everything. ----- ### "Fullstory- a complete story of what your customers are doing onsite" — 4.0/5 > **Verified Reviewer** | *15 September 2019* | Gambling & Casinos | Recommendation rating: 9.0/10 > > **Pros**: Like the overall product where you could see what the users where doing onsite where it be rage clicks, missed content, and where the user came from. You can also customize metrics to your preference, thus upon logging in you can head direct to that group of chosen metrics to see the overall performance or status each day. Lots of metrics and variable to choose and monitor, which helps in making decisions. Software has a summary section also which is great, analytics and trends are very useful and you can also integrate into jira for reports and decision making. > > **Cons**: It was pretty complete, not much to dislike. Although having slow internet would make viewing the video replays a bit slow to upload and watch one by one. > > Help a lot in determining the specific market segmentation behavior, which helped us decide what our market was missing. Good tool to learn about users behavior and how to adapt to their needs and make their experience much better. ----- ### "Amazing tool for debugging customers' sessions and understanding user-behavior" — 5.0/5 > **Yaniv** | *2 October 2021* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: The tool records everything the user does, allowing us (R\&D \& Support teams) to investigate the users' sessions in case of reported problems, including "playing the session" while seeing the browser's dev-tools data changes during the session. > > **Cons**: Not really a disadvantage, but the tool is so rich of capabilities, that it takes a bit of time to learn how to utilize all of them to the best > > It lets us help our users in the highest level of investigation and debugging capabilities in case of problems ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/75267/fullstory?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/75267/fullstory) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data