---
description: Review of Acquisio Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Acquisio | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/2878/campaign-management/software) > [Acquisio](/software/75948/acquisio)

# Acquisio

Canonical: https://www.softwareadvice.ie/software/75948/acquisio

Page: 1 / 3\
Next: [Next page](https://www.softwareadvice.ie/software/75948/acquisio?page=2)

> Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with customer acquisition using digital platforms such as Google AdWords, Facebook Ads, Bing Ads and more.&#10;&#10;&#10;Acquisio provides solutions for marketers, agencies, local resellers, and small businesses. These solutions include a cross-channel optimization algorithm for marketers; report automation, budgeting and scheduling for resellers and website creation and traffic generation for small businesses.&#10;&#10;&#10;Other modules include a PPC campaigns manager, dynamic campaigns for every changing scenario, optimization for Facebook and Instagram campaigns. &#10;&#10;&#10;Additional features of Acquisio include Acquisio Turing, which is a machine learning solution; cross-publisher campaign management, which helps in display all publishers in a dashboard view and campaign reporting, which provides custom and generic templated peer to peer comparison reports.
> 
> Verdict: Rated **3.9/5** by 41 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 41 Reviews |
| Ease of Use | 3.7/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 3.6/5 | Based on overall reviews |
| Features | 3.6/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Web.com
- **Location**: Jacksonville, US
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**:  (Free Trial)
- **Pricing Details**: Starter: $199/month&#10;Standard: $899/month&#10;Professional: $1899/month&#10;&#10;Contact Acquisio for enterprise pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- A/B Testing
- API
- Account Alerts
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Audience Targeting
- Bid Management
- Budget Management
- Campaign Analytics
- Campaign Management
- Channel Management
- Client Management
- Conversion Rate Optimisation
- Conversion Tracking
- Cross Channel Attribution
- Customer Segmentation
- Customisable Dashboard
- Customisable Reports

## Support Options

- Email/Help Desk
- Chat

## Category

- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)
- [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software)
- [PPC Software](https://www.softwareadvice.ie/directory/3908/ppc/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Reporting Tools](https://www.softwareadvice.ie/directory/4284/reporting-tools/software)

## Alternatives

1. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2316 reviews)
2. [Marketing 360](https://www.softwareadvice.ie/software/141364/marketing-360) — 4.5/5 (1132 reviews)
3. [monday.com](https://www.softwareadvice.ie/software/131008/monday-com) — 4.6/5 (5726 reviews)
4. [Asana](https://www.softwareadvice.ie/software/5576/asana) — 4.5/5 (13547 reviews)
5. [AgencyAnalytics](https://www.softwareadvice.ie/software/72595/agencyanalytics) — 4.8/5 (115 reviews)

## Reviews

### "Acquisio Rocks" — 4.0/5

> **Al** | *30 March 2017* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: global view of all client performance
> 
> **Cons**: still uses flash in some places on their site
> 
> I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons.  1.  Acquisio gave us an amazing "global" perspective of performance.  2.  Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points.  3. Acquisio seemed to be the most fair in their pricing platforms.&#13;&#10;&#13;&#10;We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.

-----

### "Amazing automated budget spending\!" — 5.0/5

> **Rachel** | *15 January 2020* | Design | Recommendation rating: 10.0/10
> 
> **Pros**: They have a fully automated budget spending system, which is really great\! This platform also ensures that your Google, Bing and Facebook ads never overspend your monthly budget. It also automatically adjusts bidding strategies\!
> 
> **Cons**: This tool is quite complex and would require some extensive training. It also lacks functionalities when it comes to automating smart Google campaigns.
> 
> This has helped me avoid overspending and impress more clients with a better ROI.

-----

### "Okay, but..." — 3.0/5

> **Jennifer** | *25 January 2022* | Marketing & Advertising | Recommendation rating: 3.0/10
> 
> **Pros**: Data transfers were typically error free and customer service with them is great
> 
> **Cons**: Interface is not very user friendly and initial data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report.
> 
> This a a decent reporting software, but the interface is not very user friendly and data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. All the data is there, and customer service with them is great, but overall it's just...'eh\!

-----

### "The Future Is Now\!" — 4.0/5

> **Biily** | *31 March 2017* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Where do I start:&#10;customised reporting tool&#10;Budget \&amp; Bids feature&#10;Support turnaround time&#10;Supports both Adwords \&amp; Bing&#10;Frees up time to optimise campaigns&#10;Pulling reports is 100% correct&#10;I don't have to jump from one platform to another (one-stop-shop)
> 
> **Cons**: Occasionally, loading time can some time be a pain
> 
> I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here. &#13;&#10;Customised reporting is my favorite feature and the support is always second to none\! &#13;&#10;&#13;&#10;Keep up the good work\!\!\!&#13;&#10;&#13;&#10;Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

-----

### "Excellent Adwords API that has most of the functionality you want, and BBM is awesome" — 4.0/5

> **Alex** | *20 July 2017* | Marketing & Advertising | Recommendation rating: 6.0/10
> 
> **Pros**: BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance.  Reports are also highly customizable and easy to share with sales people and clients.
> 
> **Cons**: The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc. &#13;&#10;&#13;&#10;It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.
> 
> The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

-----

Page: 1 / 3\
Next: [Next page](https://www.softwareadvice.ie/software/75948/acquisio?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/75948/acquisio)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/acquisio-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/75948/acquisio> |
| en-GB | <https://www.softwareadvice.co.uk/software/75948/acquisio> |
| en-IE | <https://www.softwareadvice.ie/software/75948/acquisio> |
| en-NZ | <https://www.softwareadvice.co.nz/software/75948/acquisio> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.ie/#organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"Acquisio","description":"Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with customer acquisition using digital platforms such as Google AdWords, Facebook Ads, Bing Ads and more.\n\n\nAcquisio provides solutions for marketers, agencies, local resellers, and small businesses. These solutions include a cross-channel optimization algorithm for marketers; report automation, budgeting and scheduling for resellers and website creation and traffic generation for small businesses.\n\n\nOther modules include a PPC campaigns manager, dynamic campaigns for every changing scenario, optimization for Facebook and Instagram campaigns. \n\n\nAdditional features of Acquisio include Acquisio Turing, which is a machine learning solution; cross-publisher campaign management, which helps in display all publishers in a dashboard view and campaign reporting, which provides custom and generic templated peer to peer comparison reports.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6311c895-6ba2-4fba-a048-f17dc25c93ba.jpg","url":"https://www.softwareadvice.ie/software/75948/acquisio","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/75948/acquisio#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":41},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Campaign Management Software","position":2,"item":"/directory/2878/campaign-management/software","@type":"ListItem"},{"name":"Acquisio","position":3,"item":"/software/75948/acquisio","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/software/75948/acquisio#breadcrumblist"}]}
</script>
