--- description: Review of Nightwatch Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Nightwatch | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Systems](/directory/4630/marketing/software) > [Nightwatch](/software/77550/nightwatch) # Nightwatch Canonical: https://www.softwareadvice.ie/software/77550/nightwatch Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.ie/software/77550/nightwatch?page=2) > Nightwatch gives small to large businesses a comprehensive SEO monitoring platform, which helps monitor keyword rankings, audit website, reports on competitor backlinks and social media, and more. It provides accurate tracking of local, national and international rankings, along with monitoring dashboards to ensure clients can track their rank status. The application enables agencies to monitor SERP changes automatically and deliver customized white-label reports. Nightwatch Web Analytics helps track rankings on Google, Bing, YouTube, DuckDuckGo, and the Google Map Pack. It also logs all of the raw data behind each SERP change so that it's easy to analyse later whether manually or through parsing tools. Nightwatch offers integration with the third-party platform Google Analytics. It is available on both monthly and annual subscriptions and support is extended via documentation. > > Verdict: Rated **4.8/5** by 39 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.8/5** | 39 Reviews | | Ease of Use | 4.8/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.7/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Nightwatch - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$32.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Based on quantity of keywords, backlinks, crawled pages and features - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Available Countries**: Slovenia ## Features - Audit Management - Backlink Monitoring - Competitive Analysis - Customisable Reports - Dashboard - Data Visualisation - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Link Management - Localisation Automation - Mobile Keywords - Monitoring - Reporting/Analytics - SEO Audit ## Integrations (1 total) - Google Analytics 360 ## Support Options - Chat ## Category - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) ## Related Categories - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Local SEO Tools](https://www.softwareadvice.ie/directory/4487/local-seo-tools/software) - [SEO Software](https://www.softwareadvice.ie/directory/3505/seo-platform/software) ## Alternatives 1. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2329 reviews) 2. [Ranktracker](https://www.softwareadvice.ie/software/288859/rank-tracker) — 4.0/5 (247 reviews) 3. [Seodity](https://www.softwareadvice.ie/software/287143/seodity) — 4.7/5 (130 reviews) 4. [SiteGuru](https://www.softwareadvice.ie/software/191242/siteguru) — 4.8/5 (187 reviews) 5. [Wix](https://www.softwareadvice.ie/software/159592/wix) — 4.4/5 (10792 reviews) ## Reviews ### "Beautiful Design, Powerful set of tools" — 5.0/5 > **Steffan** | *18 December 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: I love the side-by-side comparison of rankings in the Local Pack and regular Organic Results. Our previous rank tracking software did not have this feature and It made it difficult to get the overall picture. I also LOVE the design.. It is beautiful and so much fun to look at. Nightmode is where it's at. > > **Cons**: They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics. However, I wish you could filter to only organic traffic, not all traffic sources. > > Our agency loves the tool and hasn't looked back since we made the switch from our previous tool. The reports and dashboards are awesome. Exactly what we were looking for in a rank tracking tool + so much more. ----- ### "Excellent Customer Support - Affordable SEO product" — 5.0/5 > **Cuong** | *10 April 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Easy to Use - Affordable - Quick \& Friendly Customer Support > > **Cons**: Although the keyword ranking check is quite slow for precise location, it still does the job ----- ### "NightwatchJS Test Framework" — 4.0/5 > **John** | *21 September 2022* | Insurance | Recommendation rating: 8.0/10 > > **Pros**: Open source, easy to install and get started. Good documentation. Does most things well. > > **Cons**: It's open source so there is little to no "customer support" and the development team is not always quick to respond to issues. The tool utilizes Javascript and the asynchronous nature of JS can be VERY frustrating when putting together test flows that you expect to run synchronously. > > For the most part, it's a solid tool. There are some core issues that our team has had to workaround but generally speaking it gets the job done. ----- ### "My Most Favorite Everyday Tool - Nightwatch" — 5.0/5 > **Wilson** | *22 August 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Ohhhh\! There are so many things I like about Nightwatch. First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client get a personalised email with their ranking report. Next, let talk about the rankings. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes\! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I liked Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for. > > **Cons**: Nothing I can about dislike this software as it is an amazing rank tracker software. I love it because I use it everyday. > > Nightwatch makes me look like a professional when talking to clients. It has contributed so much to business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software. ----- ### "Nightwatch" — 5.0/5 > **Craig** | *23 August 2018* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The graphical design of Nightwatch is amazing. It's easy to read and understand because of the excellent UX/UI design. I don't see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The amount of information sent to me from the Nightwatch team in my emails and their blog posts has changed the way I do some of my SEO. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It's all there. It's amazing how professional these reports look like. I'm not a super big SEO superhero, but Nightwatch makes me look like one. > > **Cons**: There isn't really a lot to complain about. I want more reports and custom reports, but those features are coming. > > I was searching for a good rank tracker and failed to find something that was really worth the price. That's until I found Nightwatch, and it has changed my life and my workflow. I cannot work a day professionally without Nightwatch and it's amazing cache of features. Nightwatch is an amazing piece of software and the flexibility to see different type of stats at the same time gives me an excellent picture of what my seo campaigns are doing. Seeing backlinks grow is great for my team and perfect for my client. Watching how my client is doing against the same niche is helpful for planning. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.ie/software/77550/nightwatch?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/77550/nightwatch) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data