--- description: Review of Lumen by Talkwalker Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Lumen by Talkwalker | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/4221/social-media-monitoring/software) > [Lumen by Talkwalker](/software/77625/talkwalker) # Lumen by Talkwalker Canonical: https://www.softwareadvice.ie/software/77625/talkwalker Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/77625/talkwalker?page=2) > Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. > > Verdict: Rated **4.4/5** by 24 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 24 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Hootsuite Media - **Location**: Vancouver, Canada - **Founded**: 2008 ## Commercial Context - **Pricing model**: Per Feature (Free Trial) - **Pricing Details**: Contact us for Corporate and Enterprise pricing details. - **Target Audience**: 11–50, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French, German, Italian, Japanese, Portuguese, Spanish - **Available Countries**: France, Germany, India, Japan, Luxembourg, Singapore, United Kingdom, United States ## Features - @mentions - AI/Machine Learning - API - Activity Dashboard - Activity Tracking - Ad hoc Reporting - Alerts/Notifications - Audience Analytics - Audience Engagement - Audience Targeting - Benchmarking - Boolean Search - Brand Tracking - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Tracking - Click Tracking - Collaboration Tools ## Integrations (5 total) - Google Analytics 360 - Hootsuite - Meta for Business - Tableau - Twitter/X ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Social Media Monitoring Software](https://www.softwareadvice.ie/directory/4221/social-media-monitoring/software) ## Related Categories - [Social Media Monitoring Software](https://www.softwareadvice.ie/directory/4221/social-media-monitoring/software) - [Reputation Management Software](https://www.softwareadvice.ie/directory/4509/reputation-management/software) - [Social Media Analytics Tools](https://www.softwareadvice.ie/directory/3525/social-media-analytics-tools/software) - [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) ## Alternatives 1. 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[Agorapulse](https://www.softwareadvice.ie/software/124990/agorapulse-marketing) — 4.6/5 (713 reviews) ## Reviews ### "Excellent product for the analysis and monitoring of social networks" — 4.0/5 > **Grace** | *3 March 2021* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed. > > **Cons**: It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly. > > This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas. ----- ### "Talkwalker - a fast & easy to use social media monitoring tool" — 4.0/5 > **Verified Reviewer** | *5 February 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool > > **Cons**: its limitation that it can only be used as a social media listening tool \& that its not a unified solution which can have not just sentiment but advertising spends \& content management included as well > > It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it ----- ### "Talkwalker- Though presentation is good but poor data minning capacity" — 3.0/5 > **Verified Reviewer** | *18 August 2019* | Information Technology & Services | Recommendation rating: 6.0/10 > > **Pros**: It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients. > > **Cons**: Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different > > Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good ----- ### "Transforming Social Listening Tool" — 5.0/5 > **Karan** | *3 February 2025* | Market Research | Recommendation rating: 10.0/10 > > **Pros**: Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation. > > **Cons**: The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge ----- ### "Web listening made simple (but with limits)" — 4.0/5 > **Guido** | *5 December 2020* | Marketing & Advertising | Recommendation rating: 6.0/10 > > **Pros**: I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest. > > **Cons**: Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs. > > We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/77625/talkwalker?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/77625/talkwalker) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data