About DealerCenter











DealerCenter pricing
DealerCenter does not have a free version but does offer a free trial. DealerCenter paid version starts at US$79.00/month.
Alternatives to DealerCenter
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- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Great CRM to work in!
Overall the experience is great so far! Hopefully it will develop with the time and will show a good level of development in the future, especially from the User Interface Perspective.
Pros
The Interface, UI and UX looks smooth and all on point.
The possibility of doing and seeing pretty much everything regarding the lead history and the details of communication with him as well.
I pretty like fonts and the main page where you can pin your dealers dashboard!
Cons
Sometimes the load speeds with the VPN set up for USA server is dropping pretty significantly and you have to wait around 4 to 5 secs to see the actual window you are pressing at the moment and which you are actually trying to access.
I feel like the customer information sometimes is not located in the places I want it to see. For example, the ZIP code and the customers location is located in the "Credit App" section for some reason, which I couldn't find when I first launched this CRM.
- Industry: Retail
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
DEALER CENTER BANG FOR THE BUCK
Very happy .. used it for 18 years..bang for buck. Can not beat it. Even small franchise dealers use it.
Pros
Cloud based. One source DMS and BDC.. integration abilty
Cons
To many changes. Eventually you get use to the changes.. all for a better experience
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
DealerCenter - All in One for Dealership Management
Pros
I love that DealerCenter has everything you need to run a business in one place, from marketing to inventory management. I have switched over my SEO and Website from Cars4Sale recently, so far I am impressed!
Cons
No complaints whatsoever, my rep is very responsive!!
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
DECENT FOR THE MONEY BUT THERE ARE BETTER OPTIONS
Pros
ROBUST SYSTEM FOR THE PRICE. EASY INTEGRATIONS.
Cons
IT'S UPDATED REGULARLY AND THINGS CHANGE TO MAKE IT "BETTER" BUT IT'S LESS AND LESS USER FRIENDLY. IT GETS MORE BUGS IN IT AND OPERATES SLOWER. AS THEY TRY TO IMPROVE IT, THE USABILITY AND FUNCTIONALITY DECREASES
Alternatives Considered
Dealertrack DMSReasons for Choosing DealerCenter
LIKED THE FEATURES AND FUNCTIONALITY OF DEALERCENTER ORIGINALLY BUT IT'S ABSOLUTELY GONE DOWNHILL OVER THE LAST YEAR OR SOSwitched From
FrazerReasons for Switching to DealerCenter
PRICE WAS MUCH MORE AFFORDABLE FOR THE FEATURES AVAILABLEResponse from Nowcom Corporation
Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
No other has come closer
My overall experience was hassle-free. And very convenient for all my needs.
Pros
Easy access to all portals. Love how easy it is to find all my clients and the way it adds information.
Cons
Sometimes the system glitches. Sometimes I cannot see the Experian credit reports or the status of clients is not accurate.p
Alternatives Considered
Dealertrack DMSReasons for Switching to DealerCenter
Easier to understand and all in one feeling while using this CRM.- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Easy to use interface
I've used DC for over two years and I've been very satisfied with my experience.
Pros
great service, and easy to use interface. Very tool... especially with it being mobile friendly and via the easy to use app.
Cons
Overseas tech support can be a little challenging at times... yet usually it works out fine.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
DealerCenter Review
Our experience with DealerCenter has been great! Very easy to get set up and very friendly, knowledgeable staff
Pros
All of the staff I've dealt with has been very kind and professional. It has been very easy to get all of our data migrated and our account set up
Cons
Some of the features take a little bit to figure out.
Reasons for Choosing DealerCenter
DealerCenter is more inclusive and overall saves our dealership moneySwitched From
FrazerReasons for Switching to DealerCenter
It is more inclusive, puts all of our leads, sales, bhph, marketing, etc in one place and costs less- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
It is what it is
It is a love hate relationship. If there was Less "enhancing" it would be a lot easier to use
Pros
It is fairly simple to use except the constant updates
Cons
Constant changing of platform. Finding it has changed about every 2 months
Alternatives Considered
Dealertrack DMSReasons for Switching to DealerCenter
I really don't know. I have been as of late looking to switch to another DMSResponse from Nowcom Corporation
Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!
- Industry: Automotive
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
F&I manager
good i have been using it for many many years
Pros
Easy of use, it is simple to use and always available
Cons
required fields, changing the password so often better off using a authenticator
Alternatives Considered
IDMSReasons for Switching to DealerCenter
lack of quality product available for our needs- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Business Manager (PHDS #0717)
Amazing, everyone is hands on as a team and they do everything possible to make sure we have everything needed to keep moving forward
Pros
Everything is easily accessed when submitting credit applications
Cons
The only thing I would say I like least about DealerCenter is the fact that they didn’t have actually underwriters sending me the approvals from the banks.
- Industry: Telecommunications
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Efficient tool for managing and tracking inventory movement across various dealers and...
Its one-stop platform to enhance efficiency and boost the overall business performance.
Pros
The key features that has been lifesaving in our dealership management is that, it enables dealers to place new orders and that orders are processed accurately. Invoice generation once the order is completed helps us to start tracking the order status from shipping to delivery. Best part being the comprehensive reports on dealer performance and revenue analytics for data driven decision making. DealerCenter is a hub for all deals management.
Cons
Working with DealerCenter is quite satisfying. I have every reasons to rate it five stars because it has delivered the best.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Good all arounder
Positive. Helpful software that organizes deals.
Pros
ability to easily run autochecks. Run appraisals, get valuations. As a wholesaler software it checks some boxes.
Cons
messy UI on the home screen. Needs to be simplified. Dont need to see that much on the main screen.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
OWNER OF THE DEALERSHIP
MY EXPERIENCE WITH DEALER CENTER HAS BEEN EXCELLENT
Pros
It was much easier to process a deal and get funded
Cons
I DO NOT HAVE ANY COMPLAINTS AT ALL WITH DEALER CENTER
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
The Most helpful and user-friendly programming application for selling cars.
Pros
It is a user-friendly interface, that allows multiple screens to be open at once and I was able to toggle back and forth between my clients. I like being able to set tasks and reminders that also link to my cellular device.
Cons
I cannot set multiple appointments for the same time frame.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Fix login issues, please
It's very useful for KBB Values and AutoCheck History Reports.
Pros
KBB and AutoCheck are the only features we use at this time and they are great.
Cons
Having to constantly log in again and the App login issues
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
High Class Auto Sales and Leasing
It has been pretty good over the past 2 years. They are responsive to any questions I have and I can get a hold of them when needed.
Pros
It is easy to use and you can teach yourself how to use the site.
Cons
The inventory list doesn't pop up when I log in
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Gold Member
Pros
All customer information in one spot with credit apps
Cons
lots of clicking to navigate around and not all information is easy to locate.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Tricky Upgrades
Good Experience easier to navigate.Have work with other marketing companies.
Pros
It has a lot a tools it gets a little tricky. The new upgrades are a must .But glad that I can call and they can always assist.
Cons
Honestly the upgrades but once you get use to it it's okay.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
DealerCenter is Awesome!!
Pros
We use Dealer Center as our DMS and we absolutely love it. We have integrated it with different systems and our website. I also want to give a special mention to our representative [sensitive content hidden]. She has been extremely helpful and responsive whenever we have needed assistance. Thank you so much! We highly recommend it.
Cons
It can be a little pricy if you add a big amount of products.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Very Happy
We are very happy with the product in general.
Pros
Very user friendly and Support is always helpful.
Cons
Help screens are a little tricky to navigate.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
finance mgr
experience was very good and easy input information
Pros
very easy to rehash your deal and finding process was the best
Cons
the fees were too much and interest rates were too high
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Great company
It's been great. Would do it again in a heartbeat.
Pros
Ease of use. Simplified customer service. Overall good experience.
Cons
N/A-Nothing bad to say about the service.
- Industry: Automotive
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
DEALER CENTER IS A LIFE SAVER
Pros
WE ARE PART OF THE CDK SHUTDOWN, AND WITHOUT DEALER CENTER, WE WOULD NOT BE FUNCTIONING AS WELL.... IT HAS DECREASED THE TIME IN FI WITH THE CUSTOMERS AS WE ARE ABLE TO PRINT FORMS INSTEAD OF HANDWRITING. [sensitive content hidden] IS MY WESTLAKE REP AND GAVE ME THE HEADS UP. WE CONTACTED NATALIE ALMANZA. I CANNOT EXPRESS THE GRATITUDE WE HAVE AT [sensitive content hidden] HARD WORK AND DEDICATION... SHE HAS SPENT HOURS ON THE PHONE WITH ME PROGRAMMING ALL 4 OF MY STORES AND ALSO TOOK THE TIME TO CALL EACH STORE AND MAKE SURE THEY UNDERSTOOD THE SYSTEM. WITHOUT NATALIE, HONESTLY, I FEEL WE WOULD HAVE BEEN LOST.
CUDO'S TO YOUR TEAM FOR STEPPING UP AND OFFERING HELP DURING SUCH A TRAGIC EVENT... YOU ARE KEEPING US ALIVE AND WE ARE IN YOUR DEBT!
Cons
AT THIS POINT, THERE ARE NO DOWNSIDES BECAUSE WE ARE ABLE TO TYPE DEALS.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Monthly for 6-12 months
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Review Source
Dealer center sukcs
Very bad experience I suppose to sign in for a $70 monthly and was paying $260 a month without do anything because I have my provider I was waiting to sign in to Westlake and charge me a lot every month I cancelled the service
Pros
Nothing , Lies charge a lot of money without consent be careful with the person who works there only lying
Cons
It is a mess, change of the persons every day I spoke to [sensitive content hidden] she signed me in and 2 or 3 days after nobody knows her
Response from Nowcom Corporation
Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Kizzee brothers auto
Wonderful and the person I spoke with was nice. He explained everything in detail and broke it down to my understanding so I think this is where I’m gonna go with Dealer center.
Pros
Everything thing was explained perfectly and the layout is amazing
Cons
Nothing there’s nothing bad I can say about it. Everything was great and very much explained
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Why dealer center?
Costumer support amazing overall a satisfactory experience
Pros
What is amazing about dealercenter is that it has so much to offer. They have successfully integrated everything you need to help you rin your dealer smoothly. What I personally love the most is the website integration the templates are amazing and it's very simple for anyone looking for a website
Cons
Althought they are amazing with their products I feel like their prices could be a little lower.
- Industry: Automotive
- Company size: Self Employed
- Used Daily for 1-5 months
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Review Source
A Great, Big Monster of a Software Package
It offers "entry impact," by including everything one could request, but much of that is only good for the initial "wow" effect when finding new buyers for the software, on the practical side, it is much less "wow" & more "ow."
After a few days of logging onto the system to become oriented w/ navigation, it becomes a burden to determine which tool or icon to select & ultimately, I find myself fatigued attempting to figure out more "stuff" just to accomplish the basics.
Pros
Dealercenter included practically every category of use a dealership could need.
Cons
The software is unnecessarily complicated & even intimidating when simply attempting to make sense of it- offering a MUCH simpler version w/ needed items for a small/average dealership would be much more effective.
Also, every additional functionality required additional payments along w/ additional software support to implement, plus it made an already overly busy interface even more convoluted.
The programmers (who give themselves fancy names like "architect" or "engineer") likely pat themselves on the back for all that they have come up w/, but only they & other IT people actually like their product, they should attempt to sell for once & perhaps it would dawn on them that the rest of us aren't impressed w/ fancier, glorified calculators. The objective of the software has gotten lost in the weeds of complexity.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Best DM around for the price
Excellent, I've tried other DMs and they don't compare, in my opinion. As I've helped many independent dealers open their dealerships, I always set them up with Dealer Center.
Pros
It's user-friendly, has a beautiful interface, and it is quite powerful. It's also flexible where you can add products useful to you as you need them, which keeps the pricing very competitive. It constantly has improvements that makes things better and better each time.
Cons
That it logs you off very randomly, and has a few kinks here and there when there are new updates.
- Industry: Business Supplies & Equipment
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
The most trusted dealer management system on the market.
Dealer center helps in creating custom dashboards and reports to know every aspect of the performance of your dealership. An amazing software indeed.
Pros
It puts it's users in command of all our customer activity and internet lead management process. With automation, alerts and built-in communication with SMS and emails. Helps it's users to create an online shopping experience which their customers are expecting. Safe and secure software which helps us analyze customer data and marketing.
Cons
Its a bit difficult for new employees to work with.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Great DMS and CRM software
Great experience so far so good Cost Is very inexpensive compared to other competitors
Pros
Great utilization of product choices easy access to their selections
Cons
nothing to report at this time The only thing I would suggest is a better line of communication to reps.
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Dealer Center is great for everyone
Nearly 10 years of usage says enough. Very easy even with the mobile app
Pros
I have been using DealerCenter for years. It is all in one for everything i need. Cash deals, By Here pay Here, banks, marketing, inventory management, website, etc etc. [sensitive content hidden] helped me with the Facebook posting tool and was very helpful!
Cons
It can be pricey as you grow but you have to spend money to prevent losing a lot more
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Facebook Marketplace tool is integrated
Very easy and not always trying to sell me something
Pros
The usage and ease is one spot for everything i need for my business. Helping me boost my google standing and use social media. [sensitive content hidden] helped me a lot with switching from V12 for Facebook posting as well
Cons
Lots to learn but overall not so bad. Requires a few calls and everything is sold individually so it can rack up
Alternatives Considered
FrazerReasons for Switching to DealerCenter
The technology and all in one for everything made it easier to track all of my business stuff- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Amazing product
Been using DealerCenter for years at various dealerships and have always had a great experience with it
Pros
The ability to pull credit while your putting the customer in the system
Cons
Havnt found one yet. So far everything seems to great.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Multi efficient
Excellent because it allows all necessary info in one website from vehicle history to lender processing and funding
Pros
Accessibility and very diversified in uses
Cons
nothing all aspects of information about a vehicle or processing an application is present
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
cat flannery dealer center
it is fine overall. The thing that is the most time consuming is finding the current window im in because it opens so many
Pros
Integration with other platforms and or finance sources
Cons
that it opens a new tab every time you click on a new tab within dealercenter
Response from Nowcom Corporation
Thank you for sharing your feedback. We sincerely apologize for the challenges you've faced and for any frustration this has caused. Providing timely and effective support is our priority, and we’re committed to resolving this matter promptly. Please don't hesitate to reach out to your account representative so we can address your concerns directly and ensure you receive the assistance you need. We value your business and are here to help!
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
LOVE TO HELP
I WOULD GIVE IT A SEVEN OUT OF TEN. SOME THINGS COULD BE BETTER.
Pros
HOW EVERYTHING IS AT YOUR FINGERTIPS....
Cons
THAT IT DONT ALWAYS SEND APP TO BANKS AND SOMETIMES HARD TO NAVIGATE BACK TO WHERE YOU WAS. NEED A SAVE TAP SO I CAN SAVE THE PREVIOUS DEAL WAS WORKING ON WHEN I SWITCH CARS.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Dealercenter Review
Overall I haven’t had many issues with dealercenter and could recommend.
Pros
I feel that the best part of Dealercenter is the ease of use.
Cons
I feel the my least favorite part about dealercenter is trying to find old deals can sometimes be challenging.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
My Dealer Center overview
There is a learning curve needed but once that is over with I found it to be helpful;
Pros
It comprehensive ability to do all manner of things a dealership needs
Cons
Navigation is sometimes not clear. I ended up using the help[ a lot
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for Free Trial
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Review Source
Great Dealer Manager System for ease of use
DealerCenter has been a game-changer for our dealership. It has streamlined operations, improved our customer management, and saved us countless hours of manual work. The platform’s ability to centralize everything we need in one place is invaluable. What stands out the most is their dedication to customer support—they truly care about their users’ success.
Whether you're a small dealership or a larger operation, DealerCenter is a reliable and efficient tool that will elevate your business. Highly recommended!
Pros
DealerCenter is incredibly intuitive, even for those who are new to dealership management software. The layout is clean, and navigation is straightforward.The platform offers everything you need—inventory management, customer relationship tools, deal structuring, and credit application processing. It's a one-stop-shop that simplifies operations.
Cons
While the basic functions are easy to use, some advanced tools require a bit of time to learn. However, DealerCenter provides excellent training resources to help.
- Industry: Automotive
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Best DMS out there!
Huge fan. They make it simple for any experience level to use comfortably.
Pros
The simplicity. It allows the dealer to focus on buying and selling. DC keeps everything organized for you.
Cons
Honestly, nothing. DC is the best out there.
- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Car guy review
I have no problems with DealerCenter I strictly use it for work
Pros
That you upload a vehicle & it’s there immediately for everyone to see
Cons
Certain you can’t do on your phone through the app where you mandatory need a desktop which is not convenient
- Industry: Automotive
- Company size: Self Employed
- Used Weekly for 6-12 months
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Review Source
What it does, it does well. I wish it did more
Initially it was a necessity for financing partners. I was also told initially it would be under $20 a month and I’ve been getting billed $99 a month upon looking into this review.
Pros
Presentation and ease of login. Also the ability to move/change vehicles across deals
Cons
It’s not useful for a service station as far as I can tell. I wish it had more functions for servicing vehicles and bookkeeping for such
Alternatives Considered
Carsforsale.comReasons for Switching to DealerCenter
Financing partners required it for partnership- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
DealerCenter the DMS you need
Great experience overall I enjoy using it
Pros
Great and easy to use nice looking platform helps me get work done
Cons
The cost is a bit high but it does offer a lot
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Seamless plateform
Great experience, easy to operate, invaluable asset to my business.
Pros
Great plataform, seamless processes easy and quick to navigate.
Cons
"Outstanding titles window" need improvement, wont always update registrations uploaded all the time.
- Industry: Retail
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
My Best Honest truth
I like it because it makes my new business easier with inventories, sales and expenses updates
Pros
So professional and extremely efficient in response
Cons
Is a lot to learn on it. Lol... But as a new user and beginner. Am doing my possible to learn and understand all the features on it.
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Ozzie review
i been using it for 5 years, the very first time i use it it took me 1 day to get familiar with the process.
Pros
The program is very easy to use, i am very satisfied with it.
Cons
not found anything i dislike, been using it for 5 years.
- Industry: Libraries
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
EASY TO USE IF YOUR NOT TECH SAVY
10/10 THE NEW UPDATES BECOME LESS USER FRIENDLY
Pros
EASY TO USE ALL AROUND, YOU CAN NAVIGATE EASY ITS A BEST ONE FOR USING WITH WESTLAKE
Cons
THE NEW UPDATES BECOME LESS USER FRIENDLY
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
dealercenter
When we signed up, it was very educational. The reps were very helpful
Pros
The ease of processing deals and the website integration, along with the customer service.
Cons
Quite a few glitches happen. Things seem to update and change often
- Industry: Automotive
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Easy to Use!!!
Great! Easy to use and friendly staff. Easy to add new lenders.
Pros
Easy to use and excellent customer service.
Cons
Cost of additional features. I wish more options were provided.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Positive experience
my overall experience with DealerCenter has been really good. I would recommend the company, and in fact, we still use some of their services.
Pros
Customer service is great and really makes them stand out from other companies.
Cons
website designs/ development services, which isn't very customizable.