---
description: Review of Trend Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Trend | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/4292/influencer-marketing/software) > [Trend](/software/88837/trend)

# Trend

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> Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve and reject applications sent by relevant influencers.&#10;&#10;&#10;Trend allows brands to collaborate with influencers and curate professional content for websites, social media accounts and advertisements. It lets users gain insights into posts in real-time including key metrics such as likes, comments and impressions.  Additionally, users can create campaigns for brand awareness, product launches and events, improving sales and engagement across the web.&#10;&#10;&#10;Trend helps brands streamline communications with influencers by providing chat functionality within the app. Pricing is available on monthly subscriptions and support is extended via live chat, email and other online measures.
> 
> Verdict: Rated **4.6/5** by 77 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 77 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Trend
- **Location**: Austin, US
- **Founded**: 2018

## Commercial Context

- **Starting Price**: US$100.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Campaigns start at $100 per month. Contact Trend for more information on pricing.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Activity Dashboard
- Approval Process Control
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Content Library
- Content Management
- Customer Engagement
- Email Marketing
- Filtering
- Influencer Relationship Management
- Multi-Campaign
- Multi-Channel Marketing
- Payment Tracking
- ROI Tracking
- Reporting/Analytics
- Social Advertising
- Workflow Management

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Influencer Marketing Software](https://www.softwareadvice.ie/directory/4292/influencer-marketing/software)

## Related Categories

- [Influencer Marketing Software](https://www.softwareadvice.ie/directory/4292/influencer-marketing/software)
- [Social Media Management Tools](https://www.softwareadvice.ie/directory/1666/social-media/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software)
- [Photography Studio Software](https://www.softwareadvice.ie/directory/4204/photography-studio/software)

## Alternatives

1. [Asana](https://www.softwareadvice.ie/software/5576/asana) — 4.5/5 (13531 reviews)
2. [monday.com](https://www.softwareadvice.ie/software/131008/monday-com) — 4.6/5 (5698 reviews)
3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17537 reviews)
4. [Wrike](https://www.softwareadvice.ie/software/3777/wrike-pm) — 4.4/5 (2876 reviews)
5. [Kontentino](https://www.softwareadvice.ie/software/165712/kontentino) — 4.7/5 (198 reviews)

## Reviews

### "Does what is promised" — 5.0/5

> **Aaron** | *3 August 2020* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Easy to use and fairly cheap for User generated content
> 
> **Cons**: Fairly small influencer pool. Not enough influencers in my niche

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### "Low-cost solution to scale your microinfluencer program" — 4.0/5

> **Meghan** | *9 July 2019* | Food & Beverages | Recommendation rating: 8.0/10
> 
> **Pros**: Trend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships.&#10;&#10;Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us.
> 
> **Cons**: As a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer.  Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary.&#10;&#10;Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers.&#10;&#10;Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects.
> 
> We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great.

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### "Media Buyers: Use Trend at your peril\!" — 1.0/5

> **Sam** | *29 May 2023* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Straight forward interface, with most things being clear.
> 
> **Cons**: Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.
> 
> I would caution any media buyer to approach Trend with careful consideration before investing any funds. Their platform is specifically designed to encourage users to purchase a minimum of $500 worth of credits before gaining any significant access to its features. Once these funds have been transferred, there are limited options available.Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.Furthermore, it is worth noting that the majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.In my personal opinion, I would recommend pursuing the traditional approach of finding creators through social media direct messages (DMs). Trend is a platform that should be avoided if possible.

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### "Many out there, but none like Trend" — 5.0/5

> **Verified Reviewer** | *7 May 2019* | Consumer Electronics | Recommendation rating: 10.0/10
> 
> **Pros**: First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. &#10;&#10;Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul&#10;&#10;Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.
> 
> **Cons**: The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.
> 
> Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

-----

### "Beyond happy - Trend.io is the solution for your influencer marketing needs" — 5.0/5

> **Sara** | *23 October 2020* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.
> 
> **Cons**: The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.
> 
> Trend is helping us to connect authentically with customers.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/88837/trend)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/trend-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/88837/trend> |
| en-GB | <https://www.softwareadvice.co.uk/software/88837/trend> |
| en-IE | <https://www.softwareadvice.ie/software/88837/trend> |
| en-NZ | <https://www.softwareadvice.co.nz/software/88837/trend> |
| fr | <https://www.softwareadvice.fr/software/88837/trend> |

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