About CallRail

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics. Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com.
CallRail Software - Conversation Intelligence
CallRail Software - Visitor Timeline
CallRail Software - Form Attribution
CallRail Software - Call Log
CallRail Software - Conversation Intelligence - thumbnail
CallRail Software - Visitor Timeline - thumbnail
CallRail Software - Form Attribution - thumbnail
CallRail Software - Call Log - thumbnail

CallRail pricing

CallRail does not have a free version but does offer a free trial. CallRail paid version starts at US$95.00/month.

Starting Price:
US$95.00/month
Free Version:
No
Free trial:
Yes

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CallRail Reviews

Feature rating

Value for Money
4.4
Functionality
4.4
Ease of Use
4.5
Customer Support
4.4
5 reviews of 153 View all reviews
Chris
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 16/3/2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Jason
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/8/2021

CallRail is a perfect solution for agencies

CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/8/2022

Amazing tool to check the quality of calls by checking recording and monitor the calls

Most helpful for Digital team to track calls and check the quality of calls to determine the scope the lead. Fantastic to track the performance of the campaigns.

Pros

Setting up the tracking number is very easy and hide from clients. Apart from this, powerful tool to track the calls and generated reports are very insightful what deliver to client during call.

Cons

Sometime transcribing of calls is off means not matched with Audio, also support team is not very supportive

Teresa
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
2
Ease of Use
2
Customer Support
4

3
Reviewed on 28/1/2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
5
Customer Support
5

4
Reviewed on 12/9/2022

Great Product, Easy to use!

CallRail has helped us gain valuable insight into our prospects that they did not tell us. We like knowing what web pages the prospect has gone to before/during the call. The ease of getting this information is very helpful.

Pros

The simplicity of this software is what makes it great. It is very easy to use with a clean look.

Cons

There isn't anything I don't like, however, there are some things I would like to know. Location/i.p. data is very helpful. Also pulling some data from the phone number registries would be helpful.

Alternatives Considered

WhatConverts

Reasons for Choosing CallRail

Their customer service wasn't great and there was no help when the tracking data seemed to be wrong.

Reasons for Switching to CallRail

Ease of use, pricing.

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