---
description: Review of Litmus Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Litmus | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# Litmus

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> Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. 

With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others. 

Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users.
> 
> Verdict: Rated **4.6/5** by 53 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 53 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Validity

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Denmark, Germany, Ireland, Italy, Netherlands, New Zealand, Spain, United Kingdom, United States

## Features

- A/B Testing
- Audience Targeting
- Campaign Management
- Drag & Drop
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Templates
- Email Tracking
- Event Triggered Actions
- Geolocation
- List Management
- Location Tracking
- Monitoring
- Personalisation
- Preview Functionality
- Real-Time Analytics
- Reporting/Analytics

## Integrations (1 total)

- Claude

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Tracking Software](https://www.softwareadvice.ie/directory/4728/email-tracking/software)

## Related Categories

- [Email Tracking Software](https://www.softwareadvice.ie/directory/4728/email-tracking/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software)
- [Anti-spam Software](https://www.softwareadvice.ie/directory/4581/anti-spam/software)
- [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software)

## Alternatives

1. [Gmail](https://www.softwareadvice.ie/software/171529/gmail) — 4.8/5 (13563 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3523 reviews)
3. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2324 reviews)
4. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2570 reviews)
5. [Constant Contact](https://www.softwareadvice.ie/software/397812/constant-contact) — 4.3/5 (2953 reviews)

## Reviews

### "A pricy option for a freelancer or small agency, but Litmus blows the competition away" — 5.0/5

> **Kay** | *17 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary.  In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.
> 
> **Cons**: The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.
> 
> Litmus vastly increased my efficiency in building and testing email campaigns and email templates.

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### "Marketing friendly email platform checker" — 4.0/5

> **Steven** | *1 February 2025* | Media Production | Recommendation rating: 8.0/10
> 
> **Pros**: Litmus makes it super easy to check your creative on numerous platforms on one go
> 
> **Cons**: Is not cheap to use but when you consider time saved it’s worth it
> 
> Positive overall experience, great for marketers to use with simple user interface.

-----

### "Glitchy and not industry leading" — 2.0/5

> **Sar** | *16 December 2024* | Management Consulting | Recommendation rating: 3.0/10
> 
> **Pros**: Emails look okay when they go out. Good to include tracking code
> 
> **Cons**: Clunky. Glitchy. Not world class or leading technology
> 
> Average. Has improved but still glitchy.

-----

### "Comprehensive testing tool: Litmus" — 5.0/5

> **Verified Reviewer** | *6 January 2025* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery
> 
> **Cons**: Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features.

-----

### "Great for building fantastic looking compatible emails" — 5.0/5

> **Jack** | *19 February 2025* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Simply to use email templating for marketing
> 
> **Cons**: Can be overwhelming at first, could do with a more streamlined UI/UX

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/96521/litmus)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/email-marketing/litmus-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/96521/litmus> |
| en-GB | <https://www.softwareadvice.co.uk/software/96521/litmus> |
| en-IE | <https://www.softwareadvice.ie/software/96521/litmus> |
| en-NZ | <https://www.softwareadvice.co.nz/software/96521/litmus> |

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