Pinpointe

Pros

Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.

- The UI is easy to use and the system has a very simple interface
- Statistics reporting is thorough and provides a lot of information (they are adding more with each update)
- Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.
- Deliverability has been better than other systems I've tested
- Great range of tools for improving send results - split testing, inbox previewing, spam checker
- Has an Enterprise option (at least one of my clients specifically requested this and uses it)

Cons

The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.

Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

Pros

The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign.

Cons

So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expecations.

Pros

the program is easy to use and is cost effective. I would like to get our open rates and click-through-rates up though.

Cons

inability to segment list and send targeted emails. I also do not like the format of the date as it makes it hard to sort data in Excel

Pros

We have used many ESPs over my tenure with this company, and Pinpointe has by far the most responsive and easy to work with tech support in the industry. Multiple options are available for you to reach out to them, including site chat. I've never had to wait long to receive a thorough explanation, fix, and/or walk-through from the team regarding any issues I've bumped up against.

Cons

I would like to be able to edit the HTML regardless of which editor I am using.

Pros

-- Timed distribution. Allows us to delivery at certain time (0900) anywhere in the world.
-- Limitless segmentation of lists to target users by region, frequency of opens, type, business, etc.
-- Easy search of databases.
-- Easy downloading of databases.
-- Easy handling of graphic elements.
-- Good selection of adaptable templates.
-- Quick to send 1,000+ emails.

Cons

-- It could use an intermediate tier of pricing.

Alternatives Considered

Reasons for Choosing Pinpointe

Reasons for Switching to Pinpointe

Pros

Easy to use system
Responsive and extremely helpful training and service. I couldn't ask for more.
Has all the features I needed and then some
I think the software has been developed as if I requested all it's features
It's reporting system gives me the information I am looking for
It gives me the ability to let my clients see all the statistics -- very, very helpful

Cons

It wasn't totally set up to handle all my small accounts, but their team worked hard to give me the dashboard that I needed.

Pros

Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours.

The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email.

Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message.

I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me.

The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.

Pros

Their platform is very easy to use. But it's the customer service that really sets Pinpointe apart.

Cons

Their user interface is a bit dated, but I hear that may be changing soon!

Alternatives Considered

Pros

The best features for me personally are the analytics and reporting tools of how to get statistics on the email campaign. To find out how many bounces, unsubscribes, opens, and clicks is an added plus for me to use for following up with a contact. The ability to extract the metrics to an excel file is very helpful to upper management.

Cons

Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset.

Pros

The best in class email editor, just incredible in flexibility. Extremely friendly dashboard, great reporting, very competitive pricing. And best in case support.

Cons

They are updating features so fast that sometimes documentation falls behind. I'd like to see some effort put into creating a manual or series of video tutorials.

Pros

I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker.

Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.

Cons

They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise

The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

Pros

Exceptional customer service, ease of use, understanding of our needs and extremely complimentary of our needs. We send e-blasts so regularly that we need a service that can attend to any issues or problems that may occur on our end or on theirs. All issues we have had have been immediately resolved without hindering our day-to-day job. The results of e-mail campaigns meet our standards and it is easy to pull the statistics we need to ensure satisfactory results. We are able to improve our database because of the tools that Pinpointe provides, such as exporting hard bounces for e-mail marketing campaigns. With as little experience as I have in HTML building, Pinpointe's campaign builder and HTML upload method has allowed me to easily customize and fix any issues that may occur due to broken HTML

Cons

The auto generated PDF for reports isn't customizable to what we'd like to have, but this is nothing that we dislike...we love all of the services we get from them.

Pros

We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs.

Cons

We really do not have any negative experience to share.

Pros

Our firm was very hesitant to leave our provider of over 12 years. Do we have any regrets? Yes, that we did not do it sooner. I cannot express how happy we are to have made the move. The system is easy to use, very high quality. The team we have on our side, is awesome. Replies anytime, any day and mostly within 45 minutes. Our delivers, opens never better and reporting very clear and detailed. The continually work with us to achieve even better results. Highly recommended. We have been here almost 1 year now. Looking forward to many, many years with Pinpointe.

Cons

Honestly, we do not have even 1 complaint. If we need something they do not have, they build it for us.

Pros

Ease of use and reliability. We also like the clicks list we can pull from the software after every eblast.

Cons

I do not have any Cons on Pinpointe. I'm very happy with the system and the servicing.

Pros

Flexibility and Cooperation…
Programming Flexibility and Cooperation with us as the end-user was excellent. The ability to schedule drip campaigns and analytics is at an industry HIGH.

Cons

Becoming proficient at this software takes time and practice.

Pros

The Drag and Drop Campaign Builder makes my job so easy! We have a small marketing department but Pinpointe helps us make email blasts quickly and easily. The customer service team is speedy and thorough when I need help or run in to an issue. Being able to create drip campaigns and track responses to surveys is a huge plus for us. Pinpointe allows us to track emails that generated "clicks" as well.

Cons

I wish there was more freedom in the design of the emails within the campaign builder. We don't have the capabilities of writing our own code or building emails from scratch at this point as a company, but it would be nice to be able to edit the shapes and columns a little more within the drag and drop feature.

Pros

Today's customer support is better than before...in years past it was like a fetch game..it was so refreshing to be called back and when I called back him answered and helped me directly.
Kudos Pinpointe.

Cons

It's always tough to call and cancel with a long term vendor and The support staff helped me look on how we could stay since our use level had changed and the choice was to move to only what we needed and to stay with pinpointe.

Pros

The software is intuitive and is easy for all of our staff to use. My favorite part about the software is being able to immediately see who has been rejected from list uploads and why (previous hard bounces, known spam, unsubscribes, etc.). This was not something that we were seeing on our former email service provider.

Cons

There is very little communication between PinPointe and its customers. We don't get emails regarding new features when they come out; we only know about them once they've been implemented into the system or if we manually go online and look for the information on their help site. We also dislike the fact that customer service is via email only. Sometimes, it's much easier to explain a challenge to someone over the phone rather than email, where it can take a few days of back and forth to respond.

Pros

Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons

There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

Pros

logical UI / easy to use
Great stats and reporting
Support is helpful. You typically get a reply within an hour and the support staff is knowledgeable - not the traditional
Scaleable tool.

Very comprehensive. Lots of flexibility and details.

Cons

Need to utilize in more of daily marketing initiatives.

Pros

Our company has been using several sending services for years and Pinpointe is simply the best. The pre-flight spam checker has helped us tremendously when sending out campaigns. Their interface is intuitive and they provide an amazing support staff (shoutout to [SENSITIVE CONTENT HIDDEN]), which usually replies within an hour if we ever have any questions. What we like most about Pinpointe is their high-quality reporting. The information they offer is unlike any other service we’ve used, including click maps, link reports, and campaign quality scores. We recommend Pinpointe to any business with a large database.

Cons

I wish they had more templates to use, however what they have does currently work with what our campaign goals are.

Pros

The user interface is simple yet flexible -- making it easy for an email novice to upload a list and send an email within minutes. For advanced email users, the system has the sophistication you need to handle most any type of email. The Pinpointe team has been great to work with and they respond to email inquires promptly -- many times within the hour.

Cons

Limited access control on a per user basis -- but I hear they are working on this feature. The team has been very receptive to new feature requests.

Pros

Great UI that makes it easy to send emails and follow up with clients for reporting. Support is always extremely helpful. You typically get a reply within an hour and the support staff is​ ​​very ​knowledgeable ​

Cons

Pinpointe doesn't have a price point for small senders or a free account. Pinpointe targets higher volume senders and Enterprises.

Pros

My company has used Pinpointe for a long time. We are very satisfied with its performance and value. The software is pretty easy to use. You can set and forget your campaigns - it is that easy!

Pros

I like the dashboards that give some reasonably good pictures of how good or bad your campaigns are doing. I also like the fact that we are able to set multiple users and assign desired access to lists, etc. in the system. There have been a few glitches here and there, however, the team has been very responsive. They have made appropriate system updates when the need arises. The system updates have been pretty transparent. That is always a plus with a software organization: To be able to make transparent system changes without interrupting the flow of your User base.

Cons

I like the functionality of being able to set email campaigns to await approval. It would be great, if as an administrator, I could get an automatic notification that an approval is waiting. I am not aware that an email is awaiting approval until logging into the system.

Pros

Email inbox preview, drag and crop creator, A/B testing tools. Email deliverability is very good and their IP addresses have a good sender reputation.

Cons

I wish they had phone support, but their chat support is very good and they will call you for advanced issues.

Pros

I liked how easy it was to build emails. The reporting was also great and provided good insights.

Cons

Building lists and entering contacts into the database could be easier. The UX isn't pleasing.

Pros

The email designer is fantastic. Ease of use. It was a robust reporting system which allows me to tailor my emails to a fine point.

Cons

As I keep learning about the system I have not found anything I do not like. I would have one request. A speed control so the user can determine the speed an email is sent out.

Pros

The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code.

Cons

They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done.

Pros

Easy to Use - intuitive system
Accurate system; great reporting and analytics available
Very good support
Great value

Pros

the WYSIWYG editor and the option to edit/view the HTML code

Cons

Nothing -everything works great - no issues at all

Pros

+ Enhances our email marketing reach
+ Saves us money
+ GREAT deliverability rate – 98%+ (and we sent millions of emails each month)
+ GREAT tools for spam score and email client visibility

Pros

1. I like the amount of detail reporting.
2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons

The reporting, when exporting Summary Statics there are no totals for all the exported lines.
2. There is no way to verify I have no duplicates in my Segments
3. I have to use a RandomId to email to only a portion of my list.
I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays)

Pros

The reporting provided is awesome to check out the effectiveness of your email campaign. Creating different lists of contacts is easy too.

Cons

It would be nice to have more options in terms of conditional sending... instead of breaking down one long list into several lists, create one list and have a second column dictate the action taken.

Pros

The reponse rate what really good. Also the reports were exactly i am looking for. The editor is also pretty good and easy to use.

Cons

There are bugs sometimes now and then and yo reach out to support is a task. Sometimes it takes days to get a fruitful response.

Pros

I have a hard time coming up with something because I always seem to encounter some kind of difficulty. I just don't think it's newbie user friendly.

Cons

When I first signed up in 2015, I was receiving telephone support but sometime since then, they have dropped the phone support unless I up my subscription. :-(

Pros

this is very easy to use software and user friendly. Love the different templates or ease of making customized templates.

Cons

there is nothing i dislike on this software.

Pros

Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe’s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu

Pros

Great testing tools to help improve results - multi-variant /split testing, inbox preview in 25+ inboxes and pre-flight spam checker
High quality, informative, statistics and reporting
Support is helpful. You typically get a reply within an hour and the support staff is very knowledgeable.

Pros

It is a fantastic email designer. Ease of use. best in class email editor. The user interface is flexible and understandable. It is user-friendly software. all this is like magic. The reporting was also great.

Cons

Sometimes facing technical issues. may be beneficial add to more template feature

Alternatives Considered

Pros

Mass mailings are painless and take only minutes to compose. Pinpoint does all the work and manages all the emails, bounces etc.

Cons

template codes can be a little bulky when attempting to modify key template layout components not editable in the dashboard.

Pros

The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails.

Cons

Social media integration and complaints report is missing.

Pros

Pinpointe is intuitive to use right out of the box! You don't need hours and hours of training to get started. It's a powerful and easy to use email marketing / marketing automation tool.

Cons

The whole database, list and segment thing can be a little confusing and overwhelming. I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Pros

Very quick and inexpensive. Have not had a problem to date with efficiently getting my message across to all leads.

Cons

Sometimes a little more technical than what an amateur user may be able to handle. May be beneficial to add some more templates.

Pros

It's fast . Works well with other programs . My admin loves it . He says it's very easy and fast to use.

Pros

Easy to use and add social, heat maps and website analytics with great customer support! Also allows to target with precision using behavioral information

Cons

None