--- description: Review of Brandfolder Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Brandfolder | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Document Management Software](/directory/722/document-management/software) > [Brandfolder](/software/98300/brandfolder) # Brandfolder Canonical: https://www.softwareadvice.ie/software/98300/brandfolder Page: 1 / 19\ Next: [Next page](https://www.softwareadvice.ie/software/98300/brandfolder?page=2) > Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more. Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets. Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections and groups or a saved search. Additionally, Brandfolder features a reporting engine that allows users to generate custom reports, spot trends and make business decisions. Support is offered via phone and email. > > Verdict: Rated **4.7/5** by 452 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 452 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Smartsheet - **Location**: Denver, US - **Founded**: 2012 ## Commercial Context - **Pricing model**: Other - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, United States ## Features - API - Access Controls/Permissions - Activity Tracking - Alerts/Notifications - Analytics - Archiving & Retention - Artwork Management - Asset Categorisation - Asset Library - Asset Lifecycle Management - Asset Sharing - Brand Guidelines - Brand Management - CMS Integration - Change Management - Collaboration Tools - Commenting/Notes - Content Library - Content Management - Content Publishing Options ## Integrations (41 total) - Adobe Illustrator - Adobe InDesign - Adobe Photoshop - Adobe Workfront - Box - CI HUB Connector - Canva - Ciloo - Contentful - Contentstack - Dropbox - Drupal - Figma - Gmail - Google Analytics 360 ... and 26 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Document Management Software](https://www.softwareadvice.ie/directory/722/document-management/software) ## Related Categories - [Document Management Software](https://www.softwareadvice.ie/directory/722/document-management/software) - [Digital Asset Management Software](https://www.softwareadvice.ie/directory/1634/digital-asset-management/software) - [Brand Management Software](https://www.softwareadvice.ie/directory/1871/brand-management/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) - [Content Management Systems](https://www.softwareadvice.ie/directory/4543/cms/software) ## Alternatives 1. 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Also, file sharing is useful for our team with the possibility of creating an access level, and the ability to use files in all tools, platforms, and software works great for us, this is superb integration capability when you are at real project understanding how it’s useful in reality. > > **Cons**: The structure of folders and tags can be more intelligent than a method with artificial intelligence and logic, and currently does not match the other features of a cloud-based platform, and may require a more modern design. There are many ideas for managing smart tags and smart folders that I am sure the Brandfolder development team will achieve in the future. > > All content and files related to our brand are in one place available to our team and business partners, and with intelligent image and file search systems, let's imagine you have Google Images in control of your files. The ability to share files and determine the level of access is very useful, and it is possible to use the files in all applications and Softwares that we use daily, both offline and online. Superb Cloud-based Digital Asset Management platform with great integration without the learning need, because it’s super easy to use. ----- ### "Makes it easy to share files with co-workers and clients" — 4.0/5 > **Jessica** | *5 June 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: The ability to tag assets makes them more discoverable, and that's something I'd want to see more of. In addition, I like the ease with which I can share any Brandfolder item with another user without them having to form an account. If you're looking for a tool that's straightforward to learn and use, this is the one. Sharing files with clients and coworkers has never been easier. > > **Cons**: I can honestly say that Brandfolder has no drawbacks for me. Brandfolder has never let me down, and I've never had any issues with it in the past. > > The lockout imposed by covid prompted us to shift our focus to remote consultation. Using Brandfolder, we were able to give our customers big files quickly and easily. Using the Guest Uploads functionality, we can aggregate assets from our network so that we may all benefit from their contributions. Using this tool, our partners may upload huge files without having to send them over email. ----- ### "Brandfolder Data Asset Management" — 5.0/5 > **Christopher** | *29 August 2019* | Telecommunications | Recommendation rating: 10.0/10 > > **Pros**: I really enjoy the visual nature of Brandfolder. It is easy to navigate and review files that are in system. I really like the group tagging and pin tagging features. I can pin tag selected items for a campaign, pin tag it at the top of the page and viewers can select the tag and view all of the items without having to plug in search terms. The new feature of being able to crop images and export to a specific pixel dimension is a game changer for us. It allows users to self serve without having to back to a designer to edit. > > **Cons**: Brandfolder has a great insights tool that allows you to see what the most popular items that being downloaded. To get a deeper view of my data, I currently need to have my rep send me an excel sheet. I would like to be able to self serve that data from the insights are on Brandfolder. > > I have been involved in Brandfolder since we started using it at my company. We have a large number of assets including logos, images, collateral, tradeshow displays, videos, etc that we need to share with our global marketing team, sales team, other employees as well as our business partners, distributors, etc. Brandfolder has been a game changer for us for this reason. The templating feature allows users to self serve by filling in information and exporting pdfs. This is a great feature when it comes to business cards, customizing call to actions on Ads, etc. ----- ### "Exploitative and Dishonest Practices – Be Cautious" — 1.0/5 > **Jenna** | *29 May 2025* | Marketing & Advertising | Recommendation rating: 0.0/10 > > **Pros**: No matter how great a program can be, my experience below has overridden absolutely everything. No business can outrun their practices. > > **Cons**: From their patterns, it seems as if they preferred to benefit themselves more than provide a good service. Please read my experience below to grasp what I didn't "like." > > Over the past year, I’ve reached out to Brandfolder/Smartsheet multiple times regarding serious financial hardship. I made small payments as a sign of good faith—with their approval—despite not using the service at all. I've been transparent and proactive in trying to resolve this, have emails and bank statements to support this, yet they’ve chosen to be unresponsive until it benefited them. Not only was I actively communicating, but their pattern of behavior shows a clear lack of integrity. For spans of time, my messages went unanswered—until very conveniently, after the cancellation window passed. Only then did they reply, conveniently locking me into another year of service and adding more charges to an already stressful situation. Despite approving my payments which I suggested to them myself, the most recently sent my account to a third-party collections agency, claiming I had ignored all prior payment communication, which is completely false. Their handling of this matter has been deeply disappointing and disingenuous. I came to them in good faith, received their approval to make partial payments, and still found myself blindsided by collections and inaccurate accusations. If necessary, I’m prepared to escalate this further, including involving a legal team and requesting a full audit of my contact attempts and their internal processes. I would strongly caution anyone considering doing business with them. This experience has felt more like a trap than a service. I would never recommend working with a company that operates like this. ----- ### "BrandFolder Review" — 4.0/5 > **Midori** | *20 April 2026* | Food & Beverages | Recommendation rating: 7.0/10 > > **Pros**: BrandFolder is great for asset management at a much deeper level than our previous tool, Google Drive. I love that you can add multiple custom fields to distinguish various types of assets and add multiple attachments to one asset. It's made our team be more strategic about how we organize. You can be a lot more specific when trying to find particular assets. > > **Cons**: I still miss some of the simplicity and features of Google Drive, such as flexible folder structures. BrandFolder has its own version of this, called sections, but it's technically more rigid. With BrandFolder you have to be more strategic in how to set up overall structures, but it's not always obvious or intuitive on how to do that right away when your previous asset management tools were completely different. Also, it's easy to mess up BrandFolder tagging - sometimes you accidentally bulk tag the wrong assets, and it can take a while to figure out how to undo it. > > Overall, BrandFolder has been fine for my team - the learning curve is just trickier than we had expected. ----- Page: 1 / 19\ Next: [Next page](https://www.softwareadvice.ie/software/98300/brandfolder?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/98300/brandfolder) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data